, By A successful social media marketing campaign can go a long way. With the ability to go viral instantly, it can not only help to bring in sales, it provides a simple and inexpensive way to do so. What differentiates a good campaign from a great one, though, is structuring it around solid central hub such…… Read More
, By Every time I decide to do a puzzle there is an initial shock and awe that comes over me. It’s the moment I pour out all 500 — OK, fine — 100 pieces, and question what exactly I’m doing. There are numerous pieces that must fit together, and the same goes for a successful content marketing campaign. In…… Read More
, By You said it. A successful conversation with a lead has ended, they like what you had to offer and want to find out more so you’ve agreed to a follow-up call. This is when it all happens; what you do after your customer says “yes” is what separates a good salesperson from the great. Once the initial commitment…… Read More
, By April showers bring May flowers, and what do May flowers bring? Hopefully sunshine and summer. For everyone in sales, though, June also takes us down the homestretch of Q2. June is in full swing and the end of the quarter is fast approaching. And for us sales professionals there are two end results. You finish…… Read More
, By The year was 1995. Apple was only a fruit, Android’s were R2D2 and C-3PO, and the only place you saw an app was on a restaurant menu. Fast forward 20 years and I here sit, typing on an Apple while I simultaneously, and aimlessly, scroll through apps on my Android bringing the 2015 version of multitasking full circle.…… Read More
, By What a time to launch a startup. The market is hot; investors’ money is flowing. It’s hard not to get excited. The only thing left to do is to start crushing it. There are two popular ways to take on this feat. One route, used by Uber and AirBnB, is to accept a large sum of venture…… Read More
