Increase App Downloads With a Simple Call to Action on Facebook
The marketing challenge of the future: how to get people to download your app. You might be facing these struggles with your company’s app too. There are many strategies to increase app downloads, including pre-launch marketing, active blogging and gaining endorsement. While these are great long-term projects, you can start small.
Facebook has a new button! You can now add a “Use App” button to your Facebook business page, and link it directly to your app. Your Facebook visitors will be just one click away from downloading and using your app!
This button, and its purpose, is what marketers define as the Call to Action (CTA). In the online sense, a call to action is a region of the screen that drives the visitor to click-through to engage further with a brand. In a broader sense, virtually any type of content can (and should) include a call to action. CTAs have proven to be effective in telling your users what actions to take. So how persuasive are CTAs? We’ll let the stats do the talking:
- Emails with a single call to action increased clicks 371% and sales 1617%
- Making CTAs look like buttons created a 45% boost in clicks for CreateDebate
- Adding CTAs to your Facebook page can increase click-through rate by 285%
This post is not about just any call to action, it’s about getting people to download your app.
And here’s how you do it:
1. Log on to your Facebook business page
2. Click on Add a Button
3. Select Use our App from the Choose a Button drop-down menu
4. Enter your app URL in the website field
5. Click Save Changes, and admire your new button!
That’s it, piece of cake. Now any visitor who comes to your Facebook page will see the call to action “Use App”. You are literally telling your customers what their next step is, with regards to your brand. Once they click on that button, they’ll be taken directly to your app. So don’t miss out on this easy (and free) way to connect with your customers and market your app!
P.S. This button is not only for adding an app to your Facebook page. If you want your “button” to say and do something else (i.e. contain a different CTA), simply pick another option from the drop-down menu.
Comments (9)
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Thanks for the info. Question, in your example you send them to the Apple version. What do Android phone users do? Would it work to, instead, link the button to the HTML5 version if it’s set to redirect?
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Thanks for your comment Rick!
Yes, there are solutions out there that will provide one short link and ‘kick’ the user out to the correct store URL per their device.
The business simply inputs their iOS, Android and HTML5 URLs in the given fields where they wish to take those users, and one simple URL will be created.There is also additional tracking here on top of what Facebook Already provides. One such service is this company here: http://www.onelink.to
Hope this helps!
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good question Rick… seems the approach is only 1/2 done.. I’m on a android device and it takes me to the itunes app? doesn’t make sense. Is there a way to handle both?
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Hi Lyle, thanks for your question!
Here is the answer I gave Rick:
Yes, there are solutions out there that will provide one short link and ‘kick’ the user out to the correct store URL per their device.
The business simply inputs their iOS, Android and HTML5 URLs in the given fields where they wish to take those users, and one simple URL will be created.There is also additional tracking here on top of what Facebook Already provides. One such service is this company here: http://www.onelink.to
Hope this helps!
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Great and informative info you have shared here on increasing app downloads simple call action on facebook.
Thanks for this post Mr. Kimberly -
This is no new, I have been using it for a while, you just send them to your HTML app and you need to have active the redirect function, so if they have android they get redirected to Play Store and if they have Apple they go to the AppStore.
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Thank u so much for use full content, keep updating…
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I’ve never seen that button before on any business’ FB page. I will definitely incorporate it in mine. Thanks!
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Glad we could be of help, Gina! ?
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9 Comments