When you develop apps for business clients, increasing sales can become an obsession. And when it comes to your website, there are endless strategies to experiment with. Today we discuss five that we have found to be reliably effective. Implement these tips, and your business will be on the path to healthy sales in short order:

1. Use testimonials

More specifically, use credible testimonials. Generalized statements won’t do. You need specific explanations from real customers that explain how an app you created has helped their business. The testimonials don’t have to be over-the-top; they just need to highlight the fact that the apps you create for customers solve problems. The more authentic, the better. Prospects need to understand how the apps you build benefit your business clients, and testimonials are the perfect way to do that.

2. Think of the users first

Your website is a funny thing: it’s all about your business, but in order to make sales, it really needs to be all about your customers. This can be a hard balance to strike. You need to describe your service (app development), but you also need to be crystal clear about the benefits you bring to your customers.

The best way to find the right mix is to review and edit your copy from the perspective of a hypothetical reader, and not from the perspective of your business. Does your text focus on the problems of your clients? Does it answer prospects’ questions? Is your language clear and helpful? Does it create a good impression of your business? Spend some time in a prospect’s shoes, and see if your website needs tweaking to serve them better.

3. Focus on a single problem

Publishing an app can solve a wide variety of problems for a business, but sometimes you can go farther by focusing in on the core reasons to create an app. It clears away the clutter and lets users zero in on a convincing reason to use your app development service. While robust service descriptions are great, they sometimes confuse prospects who are new to the world of apps. By focusing on the main benefits (boosting sales, customer satisfaction, and customer loyalty), you can avoid this issue and make it easy to spark interest.

4. Use screenshots

Images of your apps in action are irreplaceable. Prospects don’t have to wonder what your apps look like or how they might be used. They can see exactly what they’re getting. For some clients, this is simply the best way to sell your service: not with words, but with clear pictures. Once they’re seen what some sample apps can do, it becomes a lot easier to decide to create one.

5. Prominent call-to-action

If you offer a free trial or initial consultation, a big button should be prominently displayed on your website that says “Free Trial!” or “Start Free Consultation!” It doesn’t have to use those exact words, but the point is not to hide a persuasive call-to-action. It’s the quickest way to convert a lead!