You’ve no doubt heard that social media offers massive opportunities to market your business. But when it comes time to actually generating leads from social media, you may be at a loss. If this is you, we have a few methods you can use to generate buzz around your app business.

But first, let’s provide a few facts for the doubters who think that social media is a pointless pursuit for app resellers:

• It’s popular. More than a quarter of time spent online is spent on social media sites.

• It’s effective. Social media conversion rates are 13% higher than the average.

• It’s superior. Social media marketing creates nearly double the leads of trade show, telemarketing, direct mail, or PPC channels.

• It’s proven. More than half of marketers have found a customer via Facebook.

(Data compiled by Wishpond.)

Ok, so social media can definitely be used to create leads. But how do you do it? Here are some tried and true tactics:

Run a contest

“Tell us your craziest customer nightmare story and win a branded app for your business!”

Sounds like fun, right? It’s that easy. Broadcast your contest through social media platforms, and you’ll be surprised at the activity you generate. You might be worried about the level of interest you’ll get, but with a bit of promotional effort, you can make it happen.

Webinars

“5 Reasons Why Every Small Business Needs a Mobile App”

As a mobile app reseller, you can rattle off at least five reasons (if not more) why every business needs a mobile app, right? Then why not hold a webinar and explain them to the business community? Many businesses may be wondering what all the buzz is about, and they might not want to read about it on their own. A webinar is the perfect opportunity to give a detailed explanation of the benefits of having a mobile app. Use your favorite video conferencing or streaming platform, and spread the word about “going mobile.”

Polls

Social media lends it self to short formats best of all, so embrace it with a simple Facebook poll.

It can be mobile related, or just something like, “What’s the hardest part of running a small business?” The point is to try to activate people’s opinionated-ness, if possible. Afterward, you can also publish a blog post on the results and some of the comments you have received. All of this serves to promote your business, teach you about your community, and if you’re lucky, generate a few leads.

Chats

This is a bit like a webinar, but without the video. Hosting a Q&A about mobile strategies is a simple way to reach out to the business community via social media. Solicit questions and listen to your prospects. Even if you don’t get any leads, you’ll still learn plenty about the folks you’re selling to.

You can’t lose!