A complicated organization suffers from a number of problems. First, there tends to be a lot of waste. Second, it’s hard for team members to focus when there are too many projects to attend to. And third, it’s stressful to work in a disorganized environment.
For that reason, we recommend that app resellers regularly review their business from top to bottom to find ways to streamline and simplify operations. The result isn’t just a more pleasant company to work for, but a more effective organization that is poised to make the most of new opportunities that come its way. After all, if your attention is being pulled in too many directions, it becomes less likely that you’ll have the awareness and energy to spot opportunities and seize them.
To help you get started, here are our favorite simplification tips:
Review expenses
Obviously, you’ve got your eye on revenue and sales, but sometimes business owners can become a bit distracted when it comes to careful review of expenses. Put all business expenses on a separate credit card, use a free tracking app like Mint, and set aside time each month to go through your expenses line by line. We promise that at least one person reading this article will find something out of place or unexpected.
Not only should charges be reviewed to find things that are amiss, but it’s also good to go back and review certain expenses yearly to see if they’re still the best deal available (e.g. insurance). Saving money this way is often as good as booking a sale.
Eliminate offerings
Bizness Apps is a fairly straightforward offering, but if you’re offering other services packaged alongside it and those services aren’t performing well, it may be best to eliminate them. In business, it pays to focus on your most profitable activities and to let unprofitable business lines go in order to improve focus on core products.
Review marketing materials
Once marketing materials are created, some go into perpetual use for years without ever being reviewed again. Review your materials regularly to ensure that they’re still current and don’t reference things that have been eliminated or that have expired. Better yet, switch things up by using planned campaigns that change quarterly (if not more often).
One of the biggest things to pay attention to is hyperlinks. If links in your marketing materials (ads, emails, direct mail pieces, etc.) are outdated, you’re shooting yourself in the foot when it comes to generating new sales.
There are many other ways to simplify your business, but the key is this – the more focused you can become on your most profitable activities, the more successful your business will be. Some owners try to be all things to all customers, but a business that does one thing very well will beat those businesses every time.
Have a favorite tip? Leave it below so that your fellow resellers can share their methods and provide feedback!
