We know, we know: we’ve offered tips before. But we don’t want anyone’s approach to get too stale when it comes to our white label resellers. There’s almost always an opportunity to improve, or to test out a different sales method, so we keep jotting down our notes and writing up posts with our favorite tips. Join the Community A stranger is viewed with a skeptical eye, but a member of the community is one step closer to being a…
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Recently, we blogged about the right way to approach cold calling when you’re trying to secure a mobile app sales appointment. Today, we want to offer some further tips to help resellers continue developing. Successful cold calling takes a lot of practice and thoughtful preparation. But if you put the right amount of energy into it, your next sale will only ever be a few calls away. Preparation is key It all starts with initial…
Read MoreThere is a disturbing trend lately of SaaS companies going public before they show a profit. (I’m looking at you, Eloqua and Marketo). And what’s worse, the problem is systemic. In fact, in an article for Venture Beat, Jason Cohen clearly sets forth why a typical SaaS company that serves enterprise customers can take four years to produce even a 2.5% profit! If you want to dig into the numbers behind the trend, the gory details…
Read MoreThere are two approaches to sales: 1) systematic, regular, and self-correcting 2) not Many businesses can get by without ever evaluating their sales efforts and developing a formal ongoing sales program. These businesses, however, can get rusty when current business is sufficient, and they miss out on the opportunity to improve sales programs over long periods of time. The result is a business that is somewhat unprepared for tough…
Read MoreA website can connect you to billions of people, all around the world. So, why aren’t you rich yet? Well, a lot of it probably has to do with the fact that most of those billions of people don’t need a mobile app. But for the ones who do, you want to be ready to get things started properly. To do that, you need a site designed to maximize sales. Here are six tips that will turn your site into a lean, mean selling machine. 1. Floating…
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Many businesses that want to increase revenue often focus exclusively on gaining new customers. But while this can have tremendous long-term benefits, there’s another strategy that shouldn’t be ignored: boosting sales from existing customers. Existing customers already enjoy your product, and selling to them should be significantly easier than selling to strangers. For that reason, it can often be quite cost-effective to boost revenue…
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