Not having a mobile optimized experience for your customers today is simply not an option. Why? Because customers are on their mobile phones 24/7 and it is critical a business is able to connect with them there or risk losing business to their competition. These days, everyone uses their phone to access news, current events and entertainment. Mobile phones, tablets and other devices have changed the way we access information for every…
Read MoreMobile marketing has been one of the most explosive technology waves since the internet was invented and shows no signs of slowing down. Mobile-commerce sales are booming and are forecasted to reach $100 billion in 2014. Businesses across a wide range of industries are implementing mobile strategies to grow their companies. Are you planning to join the mobile marketing world and jump on the app trend? There has never been a better…
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Whether or not your business has already has a mobile app or mobile website, you’re already somewhat aware that you can use location-based marketing to encourage business to increase – but do you know all the mobile marketing strategies you can implement based on location? We’ve outlined a few of our most popular ones to make location-based mobile marketing work for you and help grow your business. 1. Send location based…
Read MoreMarketing is all about eyeballs. Getting your message in front of your audience is the first step to getting more business (making your message compelling and getting people to take action is a story for another post). So when you want to boost your business, you need to find those eyeballs wherever they prefer to be. So, where do eyeballs prefer to be, these days? Well, some businesses use billboards and print ads, but eyeballs only…
Read MoreOut with the old, in with the new! No one knows what the future holds, but if we look at trends that are in motion today, we can often get a bit of a preview. Many times, people will discuss trends one at a time, but for this post, we thought it would be interesting to discuss opposing trends two at a time. Each of the forces described below are part of the push and pull that will influence small business marketing significantly in…
Read MoreYou’ve heard it a million times: when you’re selling, talk to the prospect about benefits, not features. It’s a classic sales strategy, and one of the most fundamental rules that a salesperson can have. The world of mobile app sales is no different. The key shift is to focus on what a product does to help your prospect out; how it makes his or her life better. Not something descriptive about the product. To highlight the difference: •…
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