It is projected that by 2015, 1 billion smart phones will be sold, twice as many as the number of personal computers, according to data provided by the University of Alabama at Birmingham’s Online Masters in Management Information Systems. At the moment, the average mobile app user spends more than 30 hours a month on over two dozen apps. The mobile industry is showing no signs of slowing down. Of these, 46% of app users paid for…
Read MoreAccording to experts, this year will be the year that mobile internet usage will finally surpass desktop internet use. This milestone is so huge for mobile that it really is hard to put into words. Remember a few years ago when you were glued to your computer screen? Well, the experts were right and those days are soon to be gone! However, this has been a long time coming, and while an expected and inevitable transition, it will have…
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The use of mobile is on the rise for small business, and the numbers definitely prove it. More and more small business owners have seen the light and are implementing mobile marketing to help run, advertise, and grow their businesses. Recently, a company interviewed over five hundred SMBs about the role of mobile in their every day business dealings, and some of the interesting findings are outlined below. – 77% of small…
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A new study, conducted by Pew Research Internet Project, showed that 91% of Americans own a mobile phone, and over half of them use those phones to access the internet. That probably doesn’t surprise anyone, but what you may not know is what that means for your business. If you own a business, it is essential that you maintain an engaging mobile presence. Customers want immediate access to information these days, and they get…
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Gyms nationwide are jumping on board with providing their customers and clients with apps. It is a great way to connect with members and provide them with exclusive membership benefits, updates and more. A mobile app that is customized for your fitness center can provide your members with so much utility they’ll appreciate. You can offer them loyalty rewards features, the ability to track their progress and workouts, special…
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There are certain mobile related statistics that every marketer should know about. We’ve outlined nine of the most important ones here. Monetizing on Mobile. 1. 82% of mobile shoppers use search engines to influence their shopping choices. 2. 52% of mobile shoppers know that they spend more with cross-channel personalization. 3. 79% of smart phone owners use their devices to make purchases. Mobile Usage. 4. Almost half of…
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