It is projected that by 2015, 1 billion smart phones will be sold, twice as many as the number of personal computers, according to data provided by the University of Alabama at Birmingham’s Online Masters in Management Information Systems. At the moment, the average mobile app user spends more than 30 hours a month on over two dozen apps. The mobile industry is showing no signs of slowing down. Of these, 46% of app users paid for…
Read MoreA new study from ad attribution and analytic company TUNE, shows that app store optimization may be more important than we previously thought. In fact, most apps are found through searches on app stores like Google Play and the Apple App Store, rather than being on top of the popular app charts. The data shows that around half of mobile users found the last app they downloaded via an app store search. On iOS, 47% said that they found…
Read MoreAccording to experts, this year will be the year that mobile internet usage will finally surpass desktop internet use. This milestone is so huge for mobile that it really is hard to put into words. Remember a few years ago when you were glued to your computer screen? Well, the experts were right and those days are soon to be gone! However, this has been a long time coming, and while an expected and inevitable transition, it will have…
Read MoreNot having a mobile optimized experience for your customers today is simply not an option. Why? Because customers are on their mobile phones 24/7 and it is critical a business is able to connect with them there or risk losing business to their competition. These days, everyone uses their phone to access news, current events and entertainment. Mobile phones, tablets and other devices have changed the way we access information for every…
Read MoreDuring the iPhone 6 event held in Cupertino earlier this year, company Apple had a HUGE announcement… They announced that the iTunes app store has reached 1.3 million apps – this is updated from the 1.2 million mobile apps that they’d announced in June. In June of last year, Apple had announced that there were 900,000 apps available on their platform, which had been downloaded 50 billion times. The mobile app world…
Read MoreAccording to a new study released by comScore shows U.S. Users are now spending most of their time consuming digital media (within mobile apps) rather than on the computer. Users spend more time in apps than any other medium. According to the data, mobile apps account for 52% of time spent using digital media. Combined with mobile web, usage is around 60% of time spent, with desktop computer media consumption only around 40%….
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