Marketing is all about eyeballs. Getting your message in front of your audience is the first step to getting more business (making your message compelling and getting people to take action is a story for another post). So when you want to boost your business, you need to find those eyeballs wherever they prefer to be. So, where do eyeballs prefer to be, these days? Well, some businesses use billboards and print ads, but eyeballs only...
Read MoreOut with the old, in with the new! No one knows what the future holds, but if we look at trends that are in motion today, we can often get a bit of a preview. Many times, people will discuss trends one at a time, but for this post, we thought it would be interesting to discuss opposing trends two at a time. Each of the forces described below are part of the push and pull that will influence small business marketing significantly in...
Read MoreYou’ve heard it a million times: when you’re selling, talk to the prospect about benefits, not features. It’s a classic sales strategy, and one of the most fundamental rules that a salesperson can have. The world of mobile app sales is no different. The key shift is to focus on what a product does to help your prospect out; how it makes his or her life better. Not something descriptive about the product. To highlight the difference: •...
Read MoreApp of the Week - Kingswood Golf & Country Club This week’s App of the Week proves that you can indeed teach an old dog new tricks! As the Kingswood Gold and Country Club in Surrey, England nears its one-hundredth birthday, the KGCC app has arrived just in time to make membership more convenient and enjoyable than ever before. Designed in 1920 by five-time Open Champion, James Braid, the KGCC features almost 7,000 yards of...
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