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App Reseller
Mobile App Reseller Tip: How To Cold Call & Land Appointments
Apr 7th
Hate cold calling? We would too without the right training. Sometimes, however, it is necessary to make mobile app sales appointments. We have some helpful tips that will make calling for mobile appointments a snap.
Cold-calling is an art, and it takes a lot of practice, but you can do it.
Phone sales take careful preparation and research. Yes, research. If you call a business to sell them a mobile app without bothering to research what they do or what their needs are, you aren’t going to get very far. The more research you do about a business, the more likely you are to get that mobile reservation with them. You don’t have to delve into years’ worth of business history or know the back story of every employee, but you DO need to have a basic idea of who is in charge, what goods and services they offer, what kind of web presence they have, and what their needs are. All these bits of info are crucial to making a sale. You need to be able to chat with a potential client about their business needs and know, without a doubt, how you can improve upon them. The client needs to know that you are aware of their specific, unique situation and can offer them a needs-based service they will benefit from. Take the time to research the company – it will help you form a bond with the client, and make the cold call so much easier.
Grab their attention.
But all of that means nothing if I can’t get them to listen to me, you might be saying. That is true. When cold calling, it is important to get the attention of the person you’re speaking with, and grab their interest before they shuffle you off the phone. Everyone is busy these days, and most companies screen sales calls out. Try to catch the potential client off guard if you can, by offering them figures that are relevant to their business. Be as specific as you can, even by pointing out errors or glitches you may’ve seen on their website, or giving them key numbers about a competitor’s success with a mobile app. The info you give them has to be eye-opening, and pertain to their business, or it won’t be effective. Avoid boring generalizations that they’ve heard a million times. The key to getting that mobile app appointment is to grab their attention and keep it.
Instead of flash, give them substance.
Find out what issues or problems the business is most concerned about, then tie it in with the mobile app. Don’t bother telling them about bells and whistles and perks that don’t apply to them, that they don’t need. A potential client won’t be impressed, they’ll be annoyed. Hook them with real, honest solutions that apply to their business. Again, this goes back to research – you need to find out what those needs are. If you have to ask the potential client, ask! But make sure that they know that a mobile app can deliver the features they need to make their business grow. No matter what the business, a mobile app can only help them – it’s up to you to find out how.
Stay the course.
Some clients are going to say no. They just are. Don’t get discouraged. Never harass a potential client, and accept their “no” every time. But it never hurts to place follow-up calls. Sometimes the needs of a business can change, or a client might suddenly decide they do want to try out a mobile app for their business after all. In addition, Bizness CRM is free to resellers, so be sure to use it. After one or two follow ups, if the answer is still “no”, move on.
There are over 100 million small businesses to sell to worldwide.
Cold calling can be fun when done correctly. Once you get the hang of it and are closing appointments left & right, it can definitely be easier on your day. So follow these tips and get to work, because cold calling is a numbers game. The more calls you make, the more appointments you are bound to get. Good luck with your potential new mobile app clients!
How to Use Mobile Marketing to Benefit your Small Business
Mar 28th
We live in the age of the smart phone – there’s no doubt about it.
Nine out of 10 Americans have a cell phone, and over 50% of those cell phones are smart phones. The technology isn’t going anywhere, either. With smart phones getting “smarter” by the day, offering more and more helpful apps and features, people’s dependence on them is only going to grow. For a small business, the time to adapt to this market is now.
Making your business mobile-friendly is the best way to make yourself indispensable to your customers.
Below are a few tips to help you use mobile marketing to grow your small business:
• Start with developing a Mobile App – This is the first and foremost one that you need to do. Develop an app for your small business, and get it up and running as fast as you can. You’ll want a reliable, easy-to-use app that customers can navigate quickly, that will enable them to access all the features they need to do business with you. You want it to be functional, easy to maneuver, and also fun to use.
If you offer goods and services, make it possible for customers to order right from the app, and to enter their data (like payment info and addresses), to be saved for future reference. Those are the kind of features that customers love because it saves them time. You can also have two versions of your app – a free version, which is simplistic and easy, but also a “premium” version, for a small cost, that will offer some perks and content that the first one does not.
• Rewards and Perks – Everyone loves a rewards system, and you might be surprised at just how much more business you can get if you have a loyalty system in place with your customers and clients. If there is some incentive involved, customers are more likely to engage your app more often.
You can reward them with freebies every time they spend a certain amount, offer them weekly exclusive coupons for signing in every day, or even have contests and promotions every so often. Having these kinds of perks on your app will ensure brand awareness, bring more people to download the app, and then keep it.
• Push Notifications and User Specific Messages – More and more companies are implementing direct messaging into their apps. Allowing your customers to sign up for this will ensure that you can reach them at any time to offer them special deals, promotions and incentives – if you use geofencing in conjunction with your push notifications, you can even send messages to them when they are in your area! Keeping the messages short and sweet is imperative – flashy fonts and other flourishes only distract the customer and annoy them. Send small messages every now and again, based on the customer’s interest and needs. They will come to look forward to them, and keep using the app in the hopes of receiving more.
You’ll also want to make sure that the customer IS able to opt out if they so choose – not everyone wants to receive messages or notifications from the businesses they frequent. They need to be able to sign out of that service if they so wish, otherwise you could lose a customer.
These are just a few simple tips on how to get your small business mobile-ready.
Setting clear, obtainable goals for your business is really important when it comes to creating apps and making your business mobile friendly. The idea is to be more accessible to smart phone users, so always keep your website and its content optimized for mobile use, make sure your information is easily obtained and that the customer can access order pages and product information quickly.
Make sure you advertise regularly to bring new customers into the fold. Promotions, incentives and push notifications, used sparingly, will go a long way once you’ve got your app established. Also remember, excellent customer service is key! Having ease of access is nothing if there isn’t excellent support behind the scenes.
Looking to create a mobile app for your business? Check out Bizness Apps today!
5 Tips for Closing More Sales By Dustin Pesch
Mar 6th
Selling isn’t always fun. Making a sale, however, is a guaranteed good time. The tips below are offered to take you from “selling” to “making a sale” more often than not. You won’t be able to guarantee a sale, of course, but you can certainly improve your chances.
Beef up your follow up
For many in sales, follow up is limited to a call after the initial cold call, and that’s where it ends. If you make your follow up efforts more systematic and robust, however, it can make a big difference. Set a schedule, and use a variety of different methods to keep in contact with your prospect. This can help keep you in mind, and also gives multiple opportunities for the prospect to communicate in response. Always remember that most sales are closed in the follow up. You need to stick around to see the sale through.
Become an adviser
Your follow up efforts should include sharing relevant informational resources with your prospects. Industry developments, different applications for your products and services, even simple online posts. The goal is to actually help out your prospect, or at least give them something interesting. If you become a source of good info, it can help open the door to being seen as a possible problem solver in the prospect’s life.
After all, if you’re plugged in to the prospect’s issues, you probably have some kind of insight to share, right?
Talk about successes
If your company has helped out a client, let prospects know. It will help establish credibility, and show that you deliver the solutions you’re claiming to deliver. It can also provide detail to demonstrate how your company works. Once a prospect has seen a specific example, it can be easier to understand what you’re offering, and facilitate closing.
Be 3-Dimensional
No, don’t show up at a prospect’s office unannounced.
But if you only send emails, you become just another spammer. Call, connect on social media, or find another way to stay in touch. Again, don’t be a stalker, but don’t be one-dimensional, either. It helps round out the relationship you’re trying to establish.
Don’t give up
This is the most obvious piece of advice to give, but it bears repeating. This isn’t about getting rejected repeatedly. Instead, it’s about realizing that, even if you’ve been ignored, there may come a day when you are suddenly relevant, and you want to “be there” for that day. Circumstances and budgets change, and there may be a place for you. But you won’t know if you don’t reach out again, so go for it!
The worst they can say is, “No.”
Dustin Pesch is a sales professional with extensive knowledge and passion for helping other succeed with sales. You can read more about Dustin Pesch on his personal blog.
Bizness Apps 4.0 Sneak Preview
Feb 13th
Important Updates:
Quarter 1 Software Release
We have been working on a “Native” overhaul for almost 6-months now which will be a complete rebuild/redesign of our Native iOS / Android app(s). We’ve set the bar in the market once again for small business mobile apps.
We are excited to share a preview of Bizness Apps 4.0!
This redesign will take full advantage of the iOS 7 UI components, increasing user engagement and social integration opportunities. As you can imagine, this is a large effort that touches every view in our product. You can expect the full Release within the month of March.
Below is a full feature list you can reference when informing your clients of this HUGE product release.
ETA: ~30-days (currently in final Q/A testing stages)
This will be going live within the next 30-days, so if you have apps you are working on with clients that require the old design, please be sure to publish within the next 2-weeks.
iOS / Android
Global Additions
– Upgraded iOS framework to 7.0 (supporting only iOS 6+)
– Full redesign
– Landscape orientation
– Common Image sizes
– Heavy focus on improving iPad
– iPad specific views (Contact / Real Estate / NewsTab) — not available on Android Tablet
– Header images for Tablet
Messages / Analytics
– Geofencing
– Revamped Message center (filter messages and in app removal feature)
– Additional Google Analytics criteria (Preview App views vs. Live app views)
Sharing
– Sharing control for all views
– Google Plus social integration
– Editable sharing text
– Sharing URL’s for all platforms (iTunes/GooglePlay/Mobile Website)
Loading / Caching
– Offline content caching
– Background image loading / caching
Universal / International
– Universal date/time format (mm/dd/yyyy 24:00)
– International Distance units (KM. vs. MI.)
– Timezones / Currency upgrades
Search
– Global Search
– Search control for each list view
NewsTab
– Facebook feed
– NewsFeed widget on homescreen
Music Tab
– New music play/pause/progress control
– “All Tracks” & “Albums” filter
– Multitasking
– Music widget on homescreen
YouTube Tab
– Featured / Popular / Recent filters
– YouTube API (Pulls & Pushes comments from Youtube.com)
Podcast Tab
– Audio & Video Podcasts filter
– Multitasking
Image Gallery Tab
– Multiple Galleries
Email Photo Tab
– Photo cropping tool
– “Recent Photos” Gallery
Social Engagement
– Comments on most tabs
– Activity feeds (GPS / QR / Loyalty Tab(s))
– NEW Social Tab
– Social Onboarding
– User stats displayed via web platform
NEW Real Estate Tab
– CSV Upload for quick listing population
NEW Google Ads Tab
– New Ads placement
– Supports AdMob
– Supports DoubleClick for Publishers by Google
Events V2 Tab
– Timezones
– Map & Directions
– Upcoming / Past filters
Web Platform:
– Added mobile additions
– Tons of web maintenance
– Redesigned Step 3 logic flow
– Website Scraping Tool improvements
– New App Onboarding process
– previewyourapp.com Update
HTML5 Mobile Website:
– Updated JQuery Mobile framework 1.4.0
– Tab Panel Navigation
– Redesigned Contact Tab
– Redesigned Mailing List Tab
LIVE Previews
Restaurant Example Real Estate Example
Musician / DJ Example Bar / Club Example
Side By Side Comparison
Current Preview App New Preview App
Why Every Real Estate Agent Needs a Mobile App
Jan 30th
There is no denying that mobile is big. But what does that mean for real estate agents? When you’re a real estate agent, you need three things: leads, leads, and more leads.
When you’re selling a home, you need as many buyers as possible to know about it. When you’re assisting a buyer, you need to use all the tools at your disposal to help them find a property that suits their needs. And all along the way, you need a steady flow of new prospects and clients to keep your business strong.
A mobile app will help you with all three of these things!
A Mobile App Makes it Easier to Sell
An app allows you to display current listings so users can browse pictures, descriptions, and learn more about your available inventory – right from their phone. While many users will focus on browsing the larger public databases, some buyers will download your app to keep up with the latest additions to the local market, hoping to get a jump on the competition.
Once they’ve downloaded your app they can send you messages about listings, which makes it easier for you and for them! They may also be unrepresented, which could lead to a new client. Lastly, you can send messages to users through push notifications to highlight listings, inform people of open houses, and otherwise promote your business.
In short, you are making it easier for clients to find you and buy! Mobile usage continues to grow, and a mobile app is a robust avenue for connecting with sales leads, promoting listings, and potentially earning new clients.
Your Mobile App Helps Buyers Find What They are Looking for
Just as unknown buyers can use your app to browse listings, current clients can use it to view inventory, flag listings, and ask questions. It opens up a communication channel that can help you deliver better client service. You also can send push notifications if you come across a new listing that a client should see.
You can even include a mortgage calculator, or other useful resources, to add value for your users.
Earn New Clients
As discussed above, by offering an app, you create a number of opportunities to connect with prospects. Apps also help you stand out from your competition. In a highly competitive industry, every advantage you can get is worth having. As users continue to increase the amount of time they spend on mobile devices, the value of publishing an app also increases. Simply put, they offer you a chance to connect with people on one of their favorite platforms.
As any agent knows, giving clients what they want is one of the best ways to keep reviews and referrals high. With a dedicated mobile app, you can better serve and better connect with your market – and that’s good for business.
To learn more about how simple and cost effective app creation can be, click here.
Why Now Is the Best Time to Start a Mobile App Resale Business
Jan 27th
Mobile apps are one of the fastest-growing industries on Earth. From 2012 to 2013, estimates of total worldwide downloads nearly doubled. The number is now passing 100 billion downloads annually.
Businesses & Their Customers Can’t Get Enough Apps
This is, of course, great news for the app developers we all know and love – the ones making games, social apps, productivity tools, and more. But along with these core apps, businesses, organizations, and enterprises of all shapes and sizes are finding that apps are becoming more and more of a priority when it comes to connecting with their audience or target market. And as mobile activity continues to surge and surpass desktop/laptop activity, businesses are learning that mobile is the future.
This creates a huge opportunity for mobile app resellers.
The Opportunity: Small Business Gap
A mobile app reseller doesn’t offer apps to end-users. Instead, Bizness Apps resellers offer app development services to small businesses. As we said, businesses are waking up to the need to release their own mobile apps, but very few have the capability to develop them in-house, and even fewer can handle the large expense of hiring a development firm to build them a custom app.
As a result, only a small percentage of businesses have gone mobile.
In fact, as of the second quarter last year, fewer than 1% of businesses had published an app. Thus, the opportunities here mirror the opportunities of the app world at large. There is a rapidly growing need for app development services like those our white label resellers provide. Those entrepreneurs that are ready to fill this gap have a large space to expand into, in which a successful business can be built.
High Profit, Low Cost
Starting an app reseller business with Bizness Apps is easy and extremely inexpensive. There are minimal costs compared to the likes of franchising fees or other charges. Instead, our white label allows resellers to enjoy heavily discounted mobile app pricing developed with us. This enables entrepreneurs to become their own bosses without needing to find a large funding source or go into debt.
We also provide helpful free resources to help resellers from start to finish. These include a website builder (Bizness Web) and a CRM tool that makes finding small business leads and closing them tremendously efficient and simple (Bizness CRM).
In short, we set you up to succeed from the very beginning!
If you want to learn more about one of the best startup opportunities around, click here.
Forbes: Your Business Checklist Includes a Website, a Phone Number, and a Mobile App
Jan 23rd
Recently, Forbes updated the list of business essentials to include a website, a phone number, and yes, a mobile app.
“Horror of horrors! Not a mobile app! Why do I need that? No one’s going to use it anyway!”
Calm down. Deep breaths. In . . . out . . . in.
Okay, now?
All right, let’s talk about this rationally.
Once upon a time, a long, long time ago, if you wanted to be in business, it was enough to simply have a shop somewhere in town and hang out your shingle.
Why? Because that was the easiest way to connect with customers.
Then, as technology developed, one of the first mass communication devices was invented: the telephone. As they became more popular, they eventually became a must for businesses. Why? Because it was the easiest way to connect with customers. Instead of expecting people to come down to your shop for all their needs, it became possible for people to call in orders, check on store hours, or ask other questions. So businesses needed to adapt.
Technology continued to develop, and the Internet connected the computers of every household. And as it became more popular, it became a must for a business to have a website, again because it opened up a new easy-to-use channel for connecting with customers. Why ask people to call up or visit your store when they can easily check up on information, browse inventory, or communicate using the Web? The convenience of prospects and customers, and the benefits of efficient information sharing had again driven businesses to embrace new technology.
Now, the same is happening with mobile devices.
Customers can’t be expected to wait until they’re home to browse your website or submit orders, and they can’t be expected to call in with all questions. They have mobile devices with them at all times, capable of doing nearly everything they want them to do, and now its businesses’ turn to pay catch up once again.
The good news is, mobile websites and apps are super-easy to create and offer a huge amount of benefits beyond just increasing customer convenience and satisfaction. Mobile orders boost revenue, push notifications allow businesses to generate activity on special offers and deals, and social media tabs allow for easy referrals and leveraging of customer networks.
In short, mobile is a win on both sides, and the time has come for fuller adoption for businesses that don’t want to fall behind the competition. Naturally, Bizness Apps is ready to help, with the world’s most popular app builder for small businesses.
To take the next step and learn just how easy and inexpensive “going mobile” can be, click here.
How to Sell Mobile Apps to Small Businesses – More Tips!
Jan 13th
We know, we know: we’ve offered tips before. But we don’t want anyone’s approach to get too stale when it comes to our white label resellers. There’s almost always an opportunity to improve, or to test out a different sales method, so we keep jotting down our notes and writing up posts with our favorite tips.
Join the Community
A stranger is viewed with a skeptical eye, but a member of the community is one step closer to being a friend. Don’t just hide behind your website and reach out only when you need to make a sale. Participate in community events, chamber of commerce meetings, get active in fundraisers, sponsor kids’ sports teams, and more. And be sure to show your activities on your social media profiles and website, so that people can get a sense of your commitment to your area.
These things are good to do all on their own, but the business benefits are nice, too!
Research Your Prospects
We often emphasize this point, but it’s critical. When you pick up the phone to call a prospect, it often pays to take a quick look at their website to see what the business is about. You might even spot a great opportunity that mobile strategies would be perfect for. The result is that you’re more well prepared to discuss your prospect’s business and to find a way for mobile to fit in.
Don’t Try to Drive the Conversation
The most important thing you can do is listen to a customer’s needs. Then you’ll know exactly how mobile can help them accomplish something that you know is important to them. If you’re too busy selling and driving the conversation toward a closing to hear these valuable pieces of information, you’ll miss out.
Work to Make it Work
Don’t try to mold the customer to your reseller business, mold your business to the customer. Whatever you have, the goal will be to find the ways that it can deliver value to your prospect. This can take some effort, but you need to invest the energy to adapt the mobile world to suit the customer, not the other way around.
Treat the Customer Like a Person
Because, you know, they are.
Don’t treat your prospects like a sale. Instead, take a moment and put yourself in their shoes. What are they concerned about? How might they perceive a mobile app seller calling them up? What would help them feel more comfortable?
Your prospects are people just like you, and it always pays to remember that.
Be Proactive
You know as well as anyone that sales don’t make themselves (unless its your lucky day). You need to keep dialing and following up in order for good things to happen. Keep motivation strong (and check out our posts here and here for quotation inspiration) so that you can continue pedaling (and peddling) no matter what each day brings.
Stay dedicated, and success will follow!
Check these out, give them a try, and let us know how things are going. If they don’t work in practice, or you’ve got a better way, we (and the other members of the reseller community) all ears!
Overcoming Common Mobile App Sales Objections
Dec 30th
Sometimes, being an app reseller puts you in a strange position. On the one hand, the popularity of mobile is exploding. The world can’t get enough. Apps, mobile websites, and everything on the small screen seem to be the hottest things around. Millions of users are taking billions of actions each day. It’s a mobile, mobile world, right?
And then you try to sell that idea to a small business owner.
And they aren’t convinced.
To prevent that from happening, this post will discuss some common objections and provide some basic responses that might help you overcome them. When you have a good product, but have difficulties selling it, the problem is often one of education and explanation. If you can help your prospects understand the value of your offering, you’ll have a much easier time signing them up.
Here are some of the most common misconceptions:
Mobile Apps Cost Too Much
A cost objection is really a value objection in disguise. Apps don’t cost a million dollars – our apps cost a very affordable amount each month. But if this seems like too much, it’s probably because the prospect thinks that they won’t see any returns on the expense.
At that point, your job is to help them understand how apps and mobile websites generate returns:
Mobile sites increase revenue.
A huge percentage of Internet traffic is now coming from mobile devices. If a business doesn’t have a mobile-optimized site, they could be missing out on hundreds and thousands of site visits. And when it comes to local businesses, those site visits tend to be from people who want to visit a local location. This means that not having a mobile-optimized website directly reduces the number of visits to a business, and therefore lowers revenue.
Apps increase revenue.
In so many ways! Mobile orders, mobile reservations, social referrals, push notifications about events and deals – the list goes on and on. An app offers a variety of ways to increase customer engagement, satisfaction, and purchases, and therefore can pay for itself very easily when deployed in a way that is tailored to the user base.
The key is that not going mobile is expensive. Going mobile, on the other hand, is a profitable venture.
Mobile Apps are Hard to Manage
In the early days of apps, maybe, but not anymore. From a single, simple dashboard, anyone can manage a Bizness Apps app with a few clicks of a button. And we also have a very dedicated support team available to help users get through any difficulties and answer any questions. No one will be left to deal with issues on their own.
I Don’t Need an App- a Website is Enough
No way. Huge amounts of visitors are now coming via mobile device, and a mobile-optimized site is a must. And apps deliver so many robust functions that can’t be matched by websites. If a business really wants to make the most of its customer base, it needs an app.
No One Uses Mobile Apps
This is nuts. A recent post by Flurry revealed that the monthly number of people using apps now exceeds the number of people using desktops and laptops. Each month, roughly 224 million people now use apps, as opposed to 221 million people that use desktops and laptops. Apps are hugely popular, and users are spending hours and hours using apps every week. Not every one of a business’s customers will download and use an app, of course but for the users that do, the rewards to the business are well worth the expense.
Which brings us around to the key message – the cost of an app is far outweighed by the returns it brings. Encourage business owners to experiment with apps! There’s very little to lose, and a very bright mobile future to be gained.
How YOU Can Get in on the Exploding Mobile Industry
Nov 19th
Unless you’ve been living under a rock the last ten years, you know that the mobile industry is fast-growing and is responsible not just for the creation of wildly successful companies, but entirely new niche industries.
As the early settlers of California during the Gold Rush days used to say, “There’s gold in them thar hills!”
Today, the “hills” are in mobile technology, and the “gold” is money to be made, but the same basic principle applies: this is an early time for a booming industry. Those who enter the mobile industry today have an opportunity to get in on something that will in the future become increasingly saturated and difficult to break into.
For today, however, the door is still open.
And we’re issuing open invitations to entrepreneurs through our white label app reseller program!
The product
Bizness Apps is the world’s most popular platform for small businesses to build their apps on. App creation is simple, the features are robust, and the apps function smoothly and look great. We think our product is awesome and judging by the market’s response, a lot of people agree.
The opportunity
There are over 20 million small businesses in the U.S. alone, but less than a half of 1% has published their own apps! With mobile device usage exploding, the opportunity here is incalculably large. Small businesses need apps, and if you can give them those apps, you might just have a fantastically successful company.
I want in!
No prob. That’s why we created our app reseller program. It allows you to run your own app selling business your own way, but to use our platform to provide apps to your customers.
Even though our program offers as much independence as you want, we still offer unprecedented support. Need a slick website for your business? You can make it for free in minutes with Bizness Web. Need leads to get you started? You can find them, contact them, and track progress for free with Bizness CRM.
You don’t have to grasp around in the dark. We give you everything you need to get started and hit the ground running.
Millions of small businesses are waiting for you to help them go mobile. If you’re up to it, we’ve got all the tools you need.
