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Posts tagged realtor mobile apps
Real Estate Agents: The Time To Create A Mobile App Is Now!
Mar 26th
Are you in real estate?
Looking to grow your firm and attract new customers, while offering exclusive perks to your loyal clients?
A mobile app is definitely the answer.
There are many perks to having a mobile app for those in real estate. For starters, having a mobile app can greatly improve customer service and communications for your business. Your phone number, address and email will be right at the fingertips of interested clients, and they’ll be able to reach you at the touch of a button. Realtors need to be easily accessible, and with a mobile app, you’re always right there.
With younger clients looking to get into the housing market, you’ll want to evolve your business to cater to them. Younger customers are more likely to use smart phones and utilize mobile apps. Having this marketing tool is a strategy that will really help you bring in young business and stay relevant to the ever changing market.
Mobile apps have a wide variety of handy tools and easy to use features that your clients will find beneficial. These include loan calculators, which can help you calculate mortgage payment costs no matter where you are, and so clients can review this information privately without scheduling a meeting.
You can also enable push notifications, which will alert clients as they travel to certain areas about local real estate they may be interested in. You can choose any location, and send all sorts of messages, including reminders, promotions, incentives, and more.
All these cool app features will help you retain your existing clients, but an app can also help you attract new ones. Simply by having an app in the app store for Android, iPhone, etc, you will be making your business more visible and available to potential clients. You’ll have a distinct advantage over other real estate firms that do not offer mobile apps.
If you’re in real estate, you should get a mobile app. Even if your app generates just one lead in a year’s time, it will pay for itself forever! Check out our Bizness Apps today, and watch your business grow.
Why Every Real Estate Agent Needs a Mobile App
Jan 30th
There is no denying that mobile is big. But what does that mean for real estate agents? When you’re a real estate agent, you need three things: leads, leads, and more leads.
When you’re selling a home, you need as many buyers as possible to know about it. When you’re assisting a buyer, you need to use all the tools at your disposal to help them find a property that suits their needs. And all along the way, you need a steady flow of new prospects and clients to keep your business strong.
A mobile app will help you with all three of these things!
A Mobile App Makes it Easier to Sell
An app allows you to display current listings so users can browse pictures, descriptions, and learn more about your available inventory – right from their phone. While many users will focus on browsing the larger public databases, some buyers will download your app to keep up with the latest additions to the local market, hoping to get a jump on the competition.
Once they’ve downloaded your app they can send you messages about listings, which makes it easier for you and for them! They may also be unrepresented, which could lead to a new client. Lastly, you can send messages to users through push notifications to highlight listings, inform people of open houses, and otherwise promote your business.
In short, you are making it easier for clients to find you and buy! Mobile usage continues to grow, and a mobile app is a robust avenue for connecting with sales leads, promoting listings, and potentially earning new clients.
Your Mobile App Helps Buyers Find What They are Looking for
Just as unknown buyers can use your app to browse listings, current clients can use it to view inventory, flag listings, and ask questions. It opens up a communication channel that can help you deliver better client service. You also can send push notifications if you come across a new listing that a client should see.
You can even include a mortgage calculator, or other useful resources, to add value for your users.
Earn New Clients
As discussed above, by offering an app, you create a number of opportunities to connect with prospects. Apps also help you stand out from your competition. In a highly competitive industry, every advantage you can get is worth having. As users continue to increase the amount of time they spend on mobile devices, the value of publishing an app also increases. Simply put, they offer you a chance to connect with people on one of their favorite platforms.
As any agent knows, giving clients what they want is one of the best ways to keep reviews and referrals high. With a dedicated mobile app, you can better serve and better connect with your market – and that’s good for business.
To learn more about how simple and cost effective app creation can be, click here.
The Benefits of Going Mobile for Realtors
Feb 25th
It’s no secret that the overwhelming majority of property searches are now done online, but did you know that, in 2012, nearly a fifth of those searches were done on a mobile device? Mobile searching activity also quadrupled, which means that by 2014, mobile searching will overtake desktop searching.
In short, mobile use is exploding (especially amongst younger users, the next wave of homebuyers). Mobile may not be the biggest slice of the pie today, but it will be soon. Those who learn how to use it sooner, rather than later, will be poised to dominate the competition going forward, while those who don’t will be scrambling to catch up.
So, how can realtors take advantage of these mobile trends? There are many ways.
Perhaps the most cost-effective and obvious is to make use of the leading property databases, like Zillow and Trulia, when putting listings online. Both offer apps (check them out here and here, respectively) that are smooth and feature-rich, and that provide the greatest chance for your properties to show up in searches and generate buyer interest.
But mobile isn’t just for listings. Self-promotion can also be a profitable way to capitalize on mobile trends. The specific strategies to pursue will depend largely on whether you are part of an agency that already handles online marketing, or not. For independent agents, however, this advice is most important. While bus-station bench ads may be tried and true, it’s critical not to ignore the ways in which mobile marketing can help you advance your business.
The first method is mobile app development. If placed on the right platforms, apps can result in increased leads and revenue, as buyers see your information while browsing on their devices. QR Codes can also be effective, especially if prompted by users. For example, the traditional “For Sale” sign can be supplemented with a call to action to scan a QR code to download a mobile app for more info on the house. Respondents get valuable info, and you can follow up with them later to either generate interest in your listing, or to get hired as a broker for that buyer (in the event they don’t already have a broker).
Skeptical? Well, in a recent poll, 68% of respondents stated they reached out to a broker they found during a mobile search. If you’re not active on mobile, you could be missing out on a wide variety of opportunities. Get started now, and thank us later.
For more information check out our mobile real estate solutions here.
