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Posts tagged app reseller sales tips
4 Simple Tips for Effective Networking For Business App Resellers
Jan 9th
For many, networking is a chore that yields few rewards. But with a few basic tips, you can network more, and network more effectively. In this post is the backbone of an approach that can frequently lead to connections that matter. Keep these tips in mind, and your networking efforts should get a nice boost.
Effective networking is also a great way to help you meet small businesses to win their trust and their business.
#1. Look for networking opportunities in everyday life.
Everyone knows about networking events and other common networking opportunities, but few people truly incorporate networking into their lives. Lunches are a great time to invite someone to have a chat, for example, as are dinners. In-town business travel is also a worthwhile chance to share a ride with someone who might need to head to the same place (e.g. maybe you work at a law firm and a colleague might want to share car service to the courthouse with you).
The point is to always be on the lookout for chances to do something along with someone else. Networking doesn’t just happen at “networking events,” it can happen anywhere there are two people.
#2. Read up on profiles.
If you’re going to meet up with someone, or you’re heading to a networking event, read up on profiles beforehand. By learning about possible contacts, you’ll find those people that are most relevant and learn about past histories. Sometimes, just knowing a person’s current title and position doesn’t tell you a lot. But by checking out a work history, you might spot a great opportunity to make a connection.
#3. Have an action ready.
Just handing out a business card or sharing an email address is a fine start, but if you have an actual proposed action for people to take, that’s even better. Setting up a meeting, sharing a presentation deck, or asking for more detailed information – all of these can help make networking far more productive.
For example, what a better time to discuss how a mobile marketing strategy could help a small business owner? You’re not selling them anything but rather helping to educate them on the benefits of providing a mobile experience to their customers.
Of course, it can’t just be a one-size-fits-all request you make of everyone. Instead, sort people into a few possible categories ahead of time, and have a few actions that might make sense. Not everyone will be a candidate, but for those who are, it helps to be able to get the ball rolling on the next step.
#4. Follow up
Check in with contacts you make at a later date – you never know what the result will be. Anything is possible with networking. Maybe by reaching out at the right time, the person will realize they have another contact who needs your help. Or maybe their circumstances will have changed. Just be sure to follow up with some of your contacts so that you have a chance to maximize each meeting.
With every new contact you gain we highly recommend following up whenever you have a chance. When you do this, be sure to provide some value, and send along useful information about mobile marketing to help establish yourself as a thought leader in the mobile industry. Or just follow up to get coffee! Whatever you do, just make sure to stay in touch.
That’s it! Keep focused on the simple things, and the rest will take care of itself.
Overcoming Common Mobile App Sales Objections
Dec 30th
Sometimes, being an app reseller puts you in a strange position. On the one hand, the popularity of mobile is exploding. The world can’t get enough. Apps, mobile websites, and everything on the small screen seem to be the hottest things around. Millions of users are taking billions of actions each day. It’s a mobile, mobile world, right?
And then you try to sell that idea to a small business owner.
And they aren’t convinced.
To prevent that from happening, this post will discuss some common objections and provide some basic responses that might help you overcome them. When you have a good product, but have difficulties selling it, the problem is often one of education and explanation. If you can help your prospects understand the value of your offering, you’ll have a much easier time signing them up.
Here are some of the most common misconceptions:
Mobile Apps Cost Too Much
A cost objection is really a value objection in disguise. Apps don’t cost a million dollars – our apps cost a very affordable amount each month. But if this seems like too much, it’s probably because the prospect thinks that they won’t see any returns on the expense.
At that point, your job is to help them understand how apps and mobile websites generate returns:
Mobile sites increase revenue.
A huge percentage of Internet traffic is now coming from mobile devices. If a business doesn’t have a mobile-optimized site, they could be missing out on hundreds and thousands of site visits. And when it comes to local businesses, those site visits tend to be from people who want to visit a local location. This means that not having a mobile-optimized website directly reduces the number of visits to a business, and therefore lowers revenue.
Apps increase revenue.
In so many ways! Mobile orders, mobile reservations, social referrals, push notifications about events and deals – the list goes on and on. An app offers a variety of ways to increase customer engagement, satisfaction, and purchases, and therefore can pay for itself very easily when deployed in a way that is tailored to the user base.
The key is that not going mobile is expensive. Going mobile, on the other hand, is a profitable venture.
Mobile Apps are Hard to Manage
In the early days of apps, maybe, but not anymore. From a single, simple dashboard, anyone can manage a Bizness Apps app with a few clicks of a button. And we also have a very dedicated support team available to help users get through any difficulties and answer any questions. No one will be left to deal with issues on their own.
I Don’t Need an App- a Website is Enough
No way. Huge amounts of visitors are now coming via mobile device, and a mobile-optimized site is a must. And apps deliver so many robust functions that can’t be matched by websites. If a business really wants to make the most of its customer base, it needs an app.
No One Uses Mobile Apps
This is nuts. A recent post by Flurry revealed that the monthly number of people using apps now exceeds the number of people using desktops and laptops. Each month, roughly 224 million people now use apps, as opposed to 221 million people that use desktops and laptops. Apps are hugely popular, and users are spending hours and hours using apps every week. Not every one of a business’s customers will download and use an app, of course but for the users that do, the rewards to the business are well worth the expense.
Which brings us around to the key message – the cost of an app is far outweighed by the returns it brings. Encourage business owners to experiment with apps! There’s very little to lose, and a very bright mobile future to be gained.
How to Use Bizness CRM to Create a Winning Sales Process
Dec 13th
If you haven’t heard, Bizness CRM is our incredibly simple and powerful app for selling to small businesses. Our white label resellers have free access to Bizness CRM, and can use it for every step of the sales process, from finding leads to closing sales.
Here’s how to create a winning sales process with Bizness CRM:
First, choose your geographic area and industry
For many businesses, getting initial leads is the hardest part. From there, however, it just becomes a simple numbers game of reaching out to enough people and closing some percentage of them. Bizness CRM gets you started on this road painlessly.
Bizness CRM can locate leads for any city and industry you choose. If you want to sell to all the restaurants in a metro area, you can. If you want to find all of the real estate agencies in your state, you can do that, too. It’s up to you to select your target market, but after that, Bizness CRM does all the heavy lifting.
Import leads into your pipeline
Scan the list of leads to find the ones you want to import. If you like, you can import them all. And here’s the best part – contact info comes with them! Once they’ve been imported, you’re ready to start dialing.
Make contact and track progress
Time to sell! Call your leads and make sure to take notes as you discuss things with your prospects. If you manage to book any appointments, you can also schedule them with Bizness CRM. As you visit leads and do your presentations, you can track everything on the go through your mobile device.
Follow up
This is one of the most important steps that people skip. Don’t leave it entirely up to the prospects to get back to you. Sometimes, they’re busy and forget about your offering, but a follow up call will put you back on the radar. In fact, the majority of sales are closed in follow-up efforts as questions are answered and prospects become more comfortable with your offering.
Don’t disappear – be persistent!
Close sales
The best part. Track your closed deals in Bizness CRM and enjoy your successes. As you get toward the end of the list, though, get ready – it will be time to start the cycle all over again.
Repeat
Back to step one. Find a new batch of leads, import the ones you want, and get dialing. As long as you’re willing, Bizness CRM is ready to help you earn sales and generate revenue.
Bonus tip
Don’t forget to invite new team members into the CRM as your business grows – with Bizness CRM, there are no limits on your ability to collaborate!
5 Ways to Increase Mobile App Sales on Your Website
Jul 10th
When you develop apps for business clients, increasing sales can become an obsession. And when it comes to your website, there are endless strategies to experiment with. Today we discuss five that we have found to be reliably effective. Implement these tips, and your business will be on the path to healthy sales in short order:
1. Use testimonials
More specifically, use credible testimonials. Generalized statements won’t do. You need specific explanations from real customers that explain how an app you created has helped their business. The testimonials don’t have to be over-the-top; they just need to highlight the fact that the apps you create for customers solve problems. The more authentic, the better. Prospects need to understand how the apps you build benefit your business clients, and testimonials are the perfect way to do that.
2. Think of the users first
Your website is a funny thing: it’s all about your business, but in order to make sales, it really needs to be all about your customers. This can be a hard balance to strike. You need to describe your service (app development), but you also need to be crystal clear about the benefits you bring to your customers.
The best way to find the right mix is to review and edit your copy from the perspective of a hypothetical reader, and not from the perspective of your business. Does your text focus on the problems of your clients? Does it answer prospects’ questions? Is your language clear and helpful? Does it create a good impression of your business? Spend some time in a prospect’s shoes, and see if your website needs tweaking to serve them better.
3. Focus on a single problem
Publishing an app can solve a wide variety of problems for a business, but sometimes you can go farther by focusing in on the core reasons to create an app. It clears away the clutter and lets users zero in on a convincing reason to use your app development service. While robust service descriptions are great, they sometimes confuse prospects who are new to the world of apps. By focusing on the main benefits (boosting sales, customer satisfaction, and customer loyalty), you can avoid this issue and make it easy to spark interest.
4. Use screenshots
Images of your apps in action are irreplaceable. Prospects don’t have to wonder what your apps look like or how they might be used. They can see exactly what they’re getting. For some clients, this is simply the best way to sell your service: not with words, but with clear pictures. Once they’re seen what some sample apps can do, it becomes a lot easier to decide to create one.
5. Prominent call-to-action
If you offer a free trial or initial consultation, a big button should be prominently displayed on your website that says “Free Trial!” or “Start Free Consultation!” It doesn’t have to use those exact words, but the point is not to hide a persuasive call-to-action. It’s the quickest way to convert a lead!
How to Earn Mobile App Sales Through Cold Calling (It’s Not So Bad!)
Jul 6th
We’re surprised that you even clicked on this post, given how most people feel about cold calling. They don’t want to make the calls, they don’t want to get the calls, and they wish the calls would just go away. And they would go away, except for one minor detail:
They work!
Yep. That’s why cold calling still exists. It’s an effective way to reach new prospects and to increase sales. Once you’ve accepted the reality, the healing can begin, and you can consider incorporating cold calling into your sales approach. And using the tips and steps below, you can make sure it isn’t a big waste of time.
Research
It’s important not to use a “volume approach” in which you call everyone on a list with no preparation and get hangups 99.9% of the time. A more effective method is to do a bit of research on the person you’re calling so that you can have some familiarity with their business.
That way, you’re not just using a canned pitch. Instead, you’re relating to prospects and you stand a much better chance of making a connection. If you show that you took the time to understand something about the world your lead lives in, you improve your odds of success. Obviously, this doesn’t mean 100% conversions, but the increase over taking shots in the dark is meaningful.
Listen
Don’t talk so dang much! The goal is not just to sell, sell, sell. Instead, you want to hear the prospect’s concerns. Your first order of business after getting someone talking is to take time and understand what his or her interests are. The only talking you should be doing in the first phase of the conversation is to ask questions. That way, you can figure out how your product might solve a person’s problems. Once you’ve done that, you can focus your pitch in a much more effective way.
Take notes
Don’t let all the details fly by. Take notes as you talk so that when you do follow-up calls, you’ll have something to jog your memory with. You will be making a lot of calls and it will become difficult to remember each person you spoke to. With a few short notes, you can always have a bit of guidance. If a prospect has to repeat him or herself, you’ve probably taken a major hit to your credibility, so you need to avoid that at all costs. Also, notes let your team members pick up the ball if you are away from the office or you need some support.
Use referrals
Referrals are great, and social networks let you “create your own” to some extent. Before you call someone, check out LinkedIn to see if you have any mutual contacts, interests, or other facts in common. This is sometimes a useful thing to mention to create a bit of familiarity or to loosen up a conversation.
With these tips, cold calling becomes less about selling to uninterested strangers and more about getting to know people, which is a lot more fun. Focus on that approach, and your cold calling efforts will be more profitable and more enjoyable.
Also make sure to check out Bizness CRM — which makes “selling to small businesses easy.”
