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Posts tagged app sales tips
Millennials and Mobile Marketing
May 7th
A report recently released by Mobile Commerce Daily suggests that the segment of consumers known as “millennials” are the most likely group to engage with brands through mobile devices and smartphones. This group is the most susceptible to mobile marketing and companies are trying to figure out the best ways to appeal to them.
The main problem marketers are facing is how to connect with a mass audience through traditional marketing and advertising forums.
They are finding that they are pressed to “get with the times” and go the mobile marketing route, through apps, mobile optimized websites, and more.
According to Erich Joamchimsthaler, who is CEO of Vivaldi Partners Group, “marketers who are not prepared to make the necessary adjustments to meet [the needs of the millennials] will suffer.”
Joamchimsthaler advises that Facebook won’t be the main forum, however. Instead, it will be more about branded apps and other, more engaging mobile brands. It will be up to the business how they choose to engage their customers, how they go about it, what they are willing to offer, etc. He advises that businesses should target their audience carefully, realizing that no one consumer segment is like another.
Data presented from NetBase and Edison Research corroborates these views.
Their data shows that millennials should always be the “first to know about a new product”. Social media marketing is important so that consumers can interact with brands, share information about products and services, and more.
Gretchen Hoffman, vice president of marketing at NetBase, says, “Nearly one-quarter of millennials say they are willing to pay a higher price to be the first to have a new product, compared with 15% of all female social media users.”
This shows that millennials want to be at the head of the curve, and they are willing to pay for the privilege. Marketing to them first and foremost is a smart business move.
Mobile App Reseller Tip - How to Become More Productive
Apr 23rd
With the fast paced hustle and bustle of today’s world, it’s no surprise that so many people are feeling overwhelmed, pressed for time, and stressed out. According to expert Kevin Kowalke, who is a mortgage broker and business strategist, the key to getting out from under that heavy weight is to learn how to be more productive. These tips can be applied as you begin to start your mobile app company or as you successfully land your 1000th client.
According to Kowalke, “You have to make the choice to want more control of your business and your life.”
He suggests starting with a new thought process and implementing different courses of action that will achieve a more productive outcome. Some of these changes may be uncomfortable, but they are necessary.
Kowalke has a five step plan for learning how to manage your time better.
1. Eliminate Unnecessary Tasks. Kowalke suggests making a list of things that you need to get rid of, or let go of. These will include things like busywork, distractions, unnecessary tasks, and other little things that take your time away from more important things. Kowalke says that many people make the mistake of filling their day with little mundane tasks, so as to feel more productive, but in actuality, they are simply making tomorrow even harder.
He suggests delegating smaller tasks to other staff, outsourcing, and learning to prioritize little jobs that can wait. He also suggests putting people on the ‘get rid of’ list – anyone who brings unnecessary drama, who steal your focus and your time.
2. Visualize Your Ideal. He suggests that you should imagine exactly what you want from your business and your life. Even those things that you don’t believe are achievable – visualize them anyway. He says, “This thought process refocuses your mind to gain energy and momentum. So you can identify the reason why you want to put forth all the effort. “
3. Learn to Narrow Your Focus. Kowalke suggests that many business people waste time by attending events and accepting invitations that will not move their business forward. He suggests “qualifying” people, to determine whether or not spending time with them could lead to beneficial relationships.
He goes on to say that in his business as a mortgage broker, he has made a conscious decision not to do business with customers who are simply shopping around. Instead, he chooses to focus on developing long-term relationships with clients who are in it for the long haul. He suggests not wasting time on every possible prospect, but instead cultivating loyalty and trust with longstanding clients.
4. Evaluate Your Wins and Losses. Kowalke says, “Document your wins, so you can duplicate your efforts faster and with more predictability, which will cut down on prospecting time.” You will be able to see a pattern, once you start evaluating your successes and drawbacks.
5. Take Time for You. Kowalke suggests that you take frequent breaks from technology and business, “turning off” at least once a week for three or four hours at the very least. He also suggests turning off from a time consuming project and starting a new one, taking time to shoot the breeze with clients, or doing small tasks you’ve been putting off. Just to give yourself a break from the really big projects that are causing you stress.
As a mobile app reseller or starting any new business, t’s important to know when to take a break and how to schedule your day to be as productive as possible. With the tips above, you’ll be able to make more apps sales and eliminate any wasted time spent on unneeded tasks.
If you’d like to learn more about how to become a successful Bizness Apps reseller, check out this article here for advice from our most successful resellers.
Creating a Mobile App Company with Bizness Apps
Apr 18th
Bizness Apps does more than simply offer easy to use, DIY apps at affordable prices (not to mention mobile-optimized websites)! We can actually put you in the driver’s seat, and allow YOU to form your own mobile app company!
Here’s how and why becoming a reseller is a great idea.
Mobile is the fastest growing industry, period. If you provide mobile solutions to your customers, you will ensure that you are entrenched in a growing market, offering your clients top of the line apps that will benefit their business. It will set you apart from your competition and add value to the services you already provide.
And adding some hefty revenue to your business, which is a win-win for everyone.
As a reseller, you can serve all kinds of businesses. Spas, restaurants, auto repair, entertainers, sports clubs, real estate agents, dentists and other health related services, lawyers, bars and clubs, hotels, and more. All of these industries are joining the ranks of companies who are utilizing apps and mobile websites. Be the FIRST to offer your clients an easy to use, mobile app that they can afford.
What does the reseller program entail?
As a reseller, you’ll have access to a great number of features and tools, all at your disposal to make your job easier. When you subscribe to our program, you’ll have access to:
- tools to preview apps and mobile sites
- the best customer support
- business leads with Bizness CRM
- mobile app sales and design training
- website templates with Bizness Web
- hands on training with our team
- and much more
Most importantly, you’ll have access to our full white label reseller solution. Bizness Apps offers a complete white label reseller solution for our clients, so you can build multiple apps per month for your customers. You will be able to up sell our apps, enabling you to make a large profit from your clients.
You will be able to offer your small business clients custom built apps that include all the features and functionality that they require of an app, at a fraction of the cost they would pay elsewhere.
Becoming a reseller can really pay off.
If you want to add revenue to your business, while being part of a rapidly growing industry, keeping your customers are at the forefront, and offering them affordable apps, Bizness Apps Reseller Program is the right place for you.
How to Use Bizness CRM to Create a Winning Sales Process
Dec 13th
If you haven’t heard, Bizness CRM is our incredibly simple and powerful app for selling to small businesses. Our white label resellers have free access to Bizness CRM, and can use it for every step of the sales process, from finding leads to closing sales.
Here’s how to create a winning sales process with Bizness CRM:
First, choose your geographic area and industry
For many businesses, getting initial leads is the hardest part. From there, however, it just becomes a simple numbers game of reaching out to enough people and closing some percentage of them. Bizness CRM gets you started on this road painlessly.
Bizness CRM can locate leads for any city and industry you choose. If you want to sell to all the restaurants in a metro area, you can. If you want to find all of the real estate agencies in your state, you can do that, too. It’s up to you to select your target market, but after that, Bizness CRM does all the heavy lifting.
Import leads into your pipeline
Scan the list of leads to find the ones you want to import. If you like, you can import them all. And here’s the best part – contact info comes with them! Once they’ve been imported, you’re ready to start dialing.
Make contact and track progress
Time to sell! Call your leads and make sure to take notes as you discuss things with your prospects. If you manage to book any appointments, you can also schedule them with Bizness CRM. As you visit leads and do your presentations, you can track everything on the go through your mobile device.
Follow up
This is one of the most important steps that people skip. Don’t leave it entirely up to the prospects to get back to you. Sometimes, they’re busy and forget about your offering, but a follow up call will put you back on the radar. In fact, the majority of sales are closed in follow-up efforts as questions are answered and prospects become more comfortable with your offering.
Don’t disappear – be persistent!
Close sales
The best part. Track your closed deals in Bizness CRM and enjoy your successes. As you get toward the end of the list, though, get ready – it will be time to start the cycle all over again.
Repeat
Back to step one. Find a new batch of leads, import the ones you want, and get dialing. As long as you’re willing, Bizness CRM is ready to help you earn sales and generate revenue.
Bonus tip
Don’t forget to invite new team members into the CRM as your business grows – with Bizness CRM, there are no limits on your ability to collaborate!
6 Sales Tips for Mobile App Resellers
Nov 18th
No matter what your approach to selling apps is, there are a few guidelines that are useful in all scenarios. Whether you view sales as a performance, as a conversation, as therapy, or as a problem-solving endeavor, these tips are things that you should never forget.
1. Practice makes perfect
Some sellers never take the time to try out their pitch and evaluate it outside of a sales call or meeting. Rehearse in front of a mirror, or record your pitch, then listen to it objectively or get some outside feedback. You’ll be surprised at what you find, and we can promise you there’s at least one thing in your pitch you’ll want to change.
2. Do your homework
It’s mandatory to know what your prospect’s company does. There’s nothing that sinks a sale faster than making a statement that shows that you have no clue about your prospect. You don’t have to do extensive research, but a quick visit to a website should always be your first step before dialing.
3. Be honest
Many customers are new to the idea of apps, but that isn’t a license to lie. And few of us are as clever as we think we are. If you try to obscure the truth, your prospect will probably see through it.
Just be honest, and earn business the right way.
4. “Buy in” to your product
How do you feel about apps? Do you believe in the value they can deliver? If not, you won’t be able to sell them effectively.
Read up on the many ways that apps can provide value to businesses, and learn what makes them so useful. Once you understand the real value of apps, your own passion for the product can carry a lot of conversations and convert prospects much more effectively.
5. Light a fire under the prospect
A little pressure is a good thing. When it comes to apps and mobile technology, the statistics show that more users are connecting via mobile devices than by desktops. This means that the world is moving to the mobile space, and that businesses that haven’t gone mobile are missing out on opportunities and falling behind forward-thinking competition.
Share these facts, and let prospects know that mobile tech is not something that can wait forever. When it comes to mobile, the best time to get started is yesterday, and the second-best time is today.
6. Be direct and clear; keep it simple
Mobile tech can be confusing for some small business decision-makers. Explain things clearly and directly. Don’t try to convince prospects that you’re a tech guru and that they simply need to trust you. Instead, describe the way mobile tech works and the benefits of it in a way that anyone can understand. After all, almost no one will become a buyer before they understand what they’re buying.
You’ve got a great product to sell. Now all you need is a great pitch.
Put them together, and you’ll have a great business!
5 Sales Tips for Mobile App Resellers
Jul 20th
Being a mobile app reseller requires two things 1) mobile apps and 2) reselling. We can provide you with the foundation to deliver both of these things, but the second part can be challenging. To help you focus on the keys to selling mobile apps, we have a few tips to remember:
1. Stay top of mind
If you’ve been in touch with a small business that is interested in putting out an app, don’t fade away. Share relevant information so that the project doesn’t die. Small business owners are pressed for time, and it’s easy for them to lose sight of an item that isn’t currently “on fire.” Without being obnoxious, reach out with articles or other messages and content that relate to why it’s great to have an app. This way, you minimize the risk that you’ll be forgotten.
2. Focus on timing
Sometimes, a good project can be put off indefinitely. To give customers a little bit of a nudge, offer better terms to those that are ready to make a purchase. This can be a one-day discount, express servicing for those that purchase by the week’s end, or another desirable benefit that’s only available for a limited time. For many, this is all that’s needed to get the ball rolling.
3. Remind them of the competition
There’s no better time than the present to publish an app, because the competitive advantage of being a first mover will vanish over time. Remind prospects that the longer they wait, the more likely it becomes that a competitor will publish an app first and start soaking up market share. It’s never too late to put out an app, but the best time is now!
4. Seal the deal
Once someone is ready and positive about the possibility of creating an app, don’t delay and let a lot of time pass by. Keep things moving so that obstacles don’t come up and derail your deal. Handling things efficiently is part of providing great service, so start things off on the right foot by sealing your deal at the right time.
5. Accept failure
What? This is the ultimate, “No no” in sales literature! How could we say that?
Well, simply put: we find it to be true. The fact of the matter is, not everyone is going to buy what you’re selling, and that’s okay. You want to stay positive and help out all of those who could use your services, but not every business wants or needs an app. Don’t be crazy or desperate and try to force one on each person you meet.
Relax. It’s going to be okay. Some people will turn you down.
Take it in stride, learn from it, and come back ready to help the next person who really does need an app. That’s your target market, after all!
