Being a mobile app reseller requires two things 1) mobile apps and 2) reselling. We can provide you with the foundation to deliver both of these things, but the second part can be challenging. To help you focus on the keys to selling mobile apps, we have a few tips to remember:
1. Stay top of mind
If you’ve been in touch with a small business that is interested in putting out an app, don’t fade away. Share relevant information so that the project doesn’t die. Small business owners are pressed for time, and it’s easy for them to lose sight of an item that isn’t currently “on fire.” Without being obnoxious, reach out with articles or other messages and content that relate to why it’s great to have an app. This way, you minimize the risk that you’ll be forgotten.
2. Focus on timing
Sometimes, a good project can be put off indefinitely. To give customers a little bit of a nudge, offer better terms to those that are ready to make a purchase. This can be a one-day discount, express servicing for those that purchase by the week’s end, or another desirable benefit that’s only available for a limited time. For many, this is all that’s needed to get the ball rolling.
3. Remind them of the competition
There’s no better time than the present to publish an app, because the competitive advantage of being a first mover will vanish over time. Remind prospects that the longer they wait, the more likely it becomes that a competitor will publish an app first and start soaking up market share. It’s never too late to put out an app, but the best time is now!
4. Seal the deal
Once someone is ready and positive about the possibility of creating an app, don’t delay and let a lot of time pass by. Keep things moving so that obstacles don’t come up and derail your deal. Handling things efficiently is part of providing great service, so start things off on the right foot by sealing your deal at the right time.
5. Accept failure
What? This is the ultimate, “No no” in sales literature! How could we say that?
Well, simply put: we find it to be true. The fact of the matter is, not everyone is going to buy what you’re selling, and that’s okay. You want to stay positive and help out all of those who could use your services, but not every business wants or needs an app. Don’t be crazy or desperate and try to force one on each person you meet.
Relax. It’s going to be okay. Some people will turn you down.
Take it in stride, learn from it, and come back ready to help the next person who really does need an app. That’s your target market, after all!
