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Posts tagged smb sales tips
Millennials and Mobile Marketing
May 7th
A report recently released by Mobile Commerce Daily suggests that the segment of consumers known as “millennials” are the most likely group to engage with brands through mobile devices and smartphones. This group is the most susceptible to mobile marketing and companies are trying to figure out the best ways to appeal to them.
The main problem marketers are facing is how to connect with a mass audience through traditional marketing and advertising forums.
They are finding that they are pressed to “get with the times” and go the mobile marketing route, through apps, mobile optimized websites, and more.
According to Erich Joamchimsthaler, who is CEO of Vivaldi Partners Group, “marketers who are not prepared to make the necessary adjustments to meet [the needs of the millennials] will suffer.”
Joamchimsthaler advises that Facebook won’t be the main forum, however. Instead, it will be more about branded apps and other, more engaging mobile brands. It will be up to the business how they choose to engage their customers, how they go about it, what they are willing to offer, etc. He advises that businesses should target their audience carefully, realizing that no one consumer segment is like another.
Data presented from NetBase and Edison Research corroborates these views.
Their data shows that millennials should always be the “first to know about a new product”. Social media marketing is important so that consumers can interact with brands, share information about products and services, and more.
Gretchen Hoffman, vice president of marketing at NetBase, says, “Nearly one-quarter of millennials say they are willing to pay a higher price to be the first to have a new product, compared with 15% of all female social media users.”
This shows that millennials want to be at the head of the curve, and they are willing to pay for the privilege. Marketing to them first and foremost is a smart business move.
Creating a Mobile App Company with Bizness Apps
Apr 18th
Bizness Apps does more than simply offer easy to use, DIY apps at affordable prices (not to mention mobile-optimized websites)! We can actually put you in the driver’s seat, and allow YOU to form your own mobile app company!
Here’s how and why becoming a reseller is a great idea.
Mobile is the fastest growing industry, period. If you provide mobile solutions to your customers, you will ensure that you are entrenched in a growing market, offering your clients top of the line apps that will benefit their business. It will set you apart from your competition and add value to the services you already provide.
And adding some hefty revenue to your business, which is a win-win for everyone.
As a reseller, you can serve all kinds of businesses. Spas, restaurants, auto repair, entertainers, sports clubs, real estate agents, dentists and other health related services, lawyers, bars and clubs, hotels, and more. All of these industries are joining the ranks of companies who are utilizing apps and mobile websites. Be the FIRST to offer your clients an easy to use, mobile app that they can afford.
What does the reseller program entail?
As a reseller, you’ll have access to a great number of features and tools, all at your disposal to make your job easier. When you subscribe to our program, you’ll have access to:
- tools to preview apps and mobile sites
- the best customer support
- business leads with Bizness CRM
- mobile app sales and design training
- website templates with Bizness Web
- hands on training with our team
- and much more
Most importantly, you’ll have access to our full white label reseller solution. Bizness Apps offers a complete white label reseller solution for our clients, so you can build multiple apps per month for your customers. You will be able to up sell our apps, enabling you to make a large profit from your clients.
You will be able to offer your small business clients custom built apps that include all the features and functionality that they require of an app, at a fraction of the cost they would pay elsewhere.
Becoming a reseller can really pay off.
If you want to add revenue to your business, while being part of a rapidly growing industry, keeping your customers are at the forefront, and offering them affordable apps, Bizness Apps Reseller Program is the right place for you.
20 Inspirational Sales Quotations for Mobile App Resellers
Oct 23rd
A good quotation is sometimes all we need to find our motivation to dig in to our work with fresh passion. Here are twenty of our favorites that always get us going again:
1. The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will. – Vince Lombardi
2. Most people think “selling” is the same as “talking”. But the most effective salespeople know that listening is the most important part of their job. – Roy Bartell
3. Make a customer, not a sale. – Katherine Barchetti
4. Success is the ability to go from failure to failure without losing your enthusiasm. – Winston Churchill
5. Tough times never last, but tough people do. – Robert Schuller
6. The questions you ask are more important than the things you could ever say. – Tom Freese
7. Success is the culmination of failures, mistakes, false starts, confusion, and the determination to keep going anyway. – Nick Gleason
8. For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough. – Zig Ziglar
9. Don’t be distracted by criticism. Remember the only taste of success some people have is when they take a bite out of you. – Zig Ziglar
10. Your competition is EVERYTHING else your prospect could conceivably spend their money on. – Don Cooper
11. There are no shortcuts to any place worth going. – Beverly Sills
12. It’s easier to explain price once than to apologize for quality forever. – Zig Ziglar
13. If you are not taking care of your customer, your competitor will. – Bob Hooey
14. Opportunities are usually disguised as hard work, so most people don’t recognize them. – Ann Landers
15. Obstacles can’t stop you. Problems can’t stop you. Most of all, other people can’t stop you. Only you can stop you. – Jeffrey Gitomer
16. If opportunity doesn’t knock, build a door. – Milton Berle
17. You will never find time for anything. If you want time you must make it. – Charles Robert Buxton
18. The most unprofitable item ever manufactured is an excuse. – John Mason
19. Every brand isn’t for everybody, and everybody isn’t for every brand. – Liz Lange
20. If people like you, they’ll listen to you, but if they trust you, they’ll do business with you. – Zig Ziglar
Have a favorite? Share it below.
You just might change someone’s life!
5 Sales Tips for Mobile App Resellers
Jul 20th
Being a mobile app reseller requires two things 1) mobile apps and 2) reselling. We can provide you with the foundation to deliver both of these things, but the second part can be challenging. To help you focus on the keys to selling mobile apps, we have a few tips to remember:
1. Stay top of mind
If you’ve been in touch with a small business that is interested in putting out an app, don’t fade away. Share relevant information so that the project doesn’t die. Small business owners are pressed for time, and it’s easy for them to lose sight of an item that isn’t currently “on fire.” Without being obnoxious, reach out with articles or other messages and content that relate to why it’s great to have an app. This way, you minimize the risk that you’ll be forgotten.
2. Focus on timing
Sometimes, a good project can be put off indefinitely. To give customers a little bit of a nudge, offer better terms to those that are ready to make a purchase. This can be a one-day discount, express servicing for those that purchase by the week’s end, or another desirable benefit that’s only available for a limited time. For many, this is all that’s needed to get the ball rolling.
3. Remind them of the competition
There’s no better time than the present to publish an app, because the competitive advantage of being a first mover will vanish over time. Remind prospects that the longer they wait, the more likely it becomes that a competitor will publish an app first and start soaking up market share. It’s never too late to put out an app, but the best time is now!
4. Seal the deal
Once someone is ready and positive about the possibility of creating an app, don’t delay and let a lot of time pass by. Keep things moving so that obstacles don’t come up and derail your deal. Handling things efficiently is part of providing great service, so start things off on the right foot by sealing your deal at the right time.
5. Accept failure
What? This is the ultimate, “No no” in sales literature! How could we say that?
Well, simply put: we find it to be true. The fact of the matter is, not everyone is going to buy what you’re selling, and that’s okay. You want to stay positive and help out all of those who could use your services, but not every business wants or needs an app. Don’t be crazy or desperate and try to force one on each person you meet.
Relax. It’s going to be okay. Some people will turn you down.
Take it in stride, learn from it, and come back ready to help the next person who really does need an app. That’s your target market, after all!
How to Get Small Business Owners to Read Your Emails
Jun 27th
Those wonderful, carefully written marketing emails you send out to small businesses – how often do business owners open them? Is it a large percentage of the time?
If not, don’t worry.
In fact, few businesses have very impressive “open rates” (click here for average rates by industry). If you’re like most businesses, you have plenty of room to improve. Well, we’re here to help! The tips below will help you craft more effective subject lines that should quickly boost the returns you see from email marketing.
Please note that it may be difficult to incorporate each tip into a single subject, given that character display limits can be restrictive. Instead, experiment with each strategy and see which produces the best results for your business.
Spark a mystery
So long as you’re not making a ridiculous promise, or one that has come to be associated with a scam, there’s nothing wrong with inspiring a little bit of curiosity with subject lines like:
• How did ABC Co. cut their cooling costs by 48%?
• You’ll never use a car again.
• Know anyone who wants free inventory?
Some may sound corny, but you get the idea. Spark a mystery and a business owner might take a peek to see what you’re on about. Keep in mind, however, that they’ll probably be impatient and skeptical, so you should be quick to deliver in the body of the email.
State a benefit
Sometimes we get so caught up in our own sales pitch that we forget to focus on the customer. Tell business owners what you’re going to do for them, up front, and they’ll have a reason to read more.
Also, the benefit should be specific. For example, claiming that you’ll help someone “make more money” is probably too general. Instead, say that you’ll, “Reduce import taxes by 30%,” or something similar, to make the benefit tangible.
Be direct
We love our own clever writing. But the problem is, email recipients rarely respond to it because it’s too ambiguous. Don’t focus on wordplay and miss the point of your offer. If you’re having a sale on printed posters for businesses, a solid subject line is probably something like, “20% off posters for your business!” as opposed to “Post no bills (unless you get them cheaply from us)!”
Ugh.
Personalize the message
If your business sells equipment to pool cleaning companies, it may be good to use the phrase “pool cleaners” in your headline, or even something like, “Illinois pool cleaners,” although that’s borderline cheesy (because it’s a transparent attempt to personalize without actually taking much effort to do so). If you can find a way to call out your audience in the message, however, go for it.
Set a deadline
“20% off - sale ends Friday!” is a good subject line to set a timer and boost the chances that someone will check out your offer. They know it won’t last, so it adds a reason to read your message.
Messages with no deadline can wait, right? And wait. And wait. And then get deleted.
And you don’t want that.
Set a deadline, and your message stands a better chance of being opened than one without it. That’s what boosting open rates is all about!
Also be sure to check out Bizness CRM — which makes selling to small businesses easy!
9 Tips for Mobile App Resellers Selling to Small Businesses, Part 1
Mar 5th
Selling to large companies, selling to consumers, and selling to small businesses are all three very different kinds of selling. While there are common issues, certain strategies that work in one context are actually harmful in the others. The tips below will help you focus in on what really matters when selling to small businesses.
1. Don’t make them feel small
Small business owners are independent people who take pride in their business and self-identify with it, often to a large degree. You might think it’s a great idea to try and show that you understand their concerns by talking about “small business” over and over again, but the word “small” is sometimes a word to be avoided. They’re in “business.” Sometimes it’s best to just keep it at that.
2. Title isn’t everything
Small business teams are often tight-knit groups. Don’t be surprised if someone you think is low on the totem pole actually has the ear of a key decision-maker. Treat everyone with the same level of respect, just in case. (In fact, just do that everywhere, all the time, just to be safe!)
3. “Is this a bad time?”
If you’re cold calling, sometimes this phrase is a great way to show you know how busy people are. They’re still going to hang up on you left and right, but you just might score some humane treatment, even a lead, if you give it first up front.
4. Make their lives easier
This is so obvious we feel a little silly repeating it, but it’s also so true that it can’t be stressed enough. If you want to get anywhere with small business owners, you need to remove difficulties from their lives, and save them time, money, or both. Always focus on how you can be helpful and transfer problems from their laps into your own.
5. You’re not fooling them
Almost every small business owner is also a salesman. After all, at one point in the company’s history, they probably wore every hat on the rack. Don’t think you’re going to get anything by them in terms of slick sales tactics. They’re more likely to backfire than not.
6. Be straightforward
Small business owners don’t have time for roundabout conversational routes. Be direct, respect their time, and you’ll be doing yourself a favor.
7. Simple is king
On a related note, the simpler your offering itself is, the better off you are. Make sure that when you design products and services, they don’t contain needless complexity or extraneous features. Focus on your core offering, simplify it, and everything will become easier.
8. Make transition easy
On another related note, adopting your offering should be as seamless as you can make it. If you cause any troubles, the little bit of patience you gained with your successful pitch will rapidly be destroyed. Transition should be as unnoticeable as you can make it, so that the focus is on how hard things were before your company came along, and how easy they are now that you’re here.
9. Tread carefully when saying you identify with a small business
Small business owners are often at war, and they live deep in the trenches. If you try to identify with their problems, you better know where you’re coming from. If you don’t live in their world, don’t pretend you do, or you’ll quickly be shown the door.
Wow! This stuff came off as fairly serious. But, as we know, selling is serious business. Don’t take these issues lightly, and you just might convert more small business prospects than you know what to do with!
