Mobile marketing tips for small businesses
Posts tagged app resellers
“Manage Your App” now live in iTunes!
Mar 14th
Download this powerful mobile app to help you manage your small business on the go. Send out push notifications to your social media networks, check detailed analytics, and more.
What makes this app so special?
For the first time, business owners can now manage their app on the go without having to access a computer to send out push notes or check their app analytics.
What else can this app do?
Besides sending push notes, scheduling push notes, and checking analytics — “Manage Your App” can sync with a businesses social media pages to simultaneously post to their Facebook and Twitter pages along with their push notification. With this feature, a business can keep their customers informed with their app and social media pages all at once.
For example, Joe’s Pizza can send a message that reads “Come in next Friday night for 10% off your Pizza order!” — and this message can update their app users, Facebook fans, and Twitter followers all at once directly from their mobile device.
Is there any cost for clients to use this app?
This app is completely free to use.
Is this app white labeled so my clients can use it under my brand?
Right now this app is “generic” branded without any association with Bizness Apps.
What new “Manage Your App” features can I expect next?
We plan to expand this mobile app to allow more advanced communication to customers with templated “offers”. More information to come on this but it will be very awesome to say the least.
Will this app come to Android anytime soon?
We plan to develop this app for Android in the near future, but likely not for a couple months.
Where can I download this app?
Download here: https://itunes.apple.com/us/app/manage-your-app/id605792332?ls=1&mt=8
Or search “Manage Your App” in the iTunes App Store.
I’m interested in becoming a Bizness Apps Reseller, where can I learn more?
Start your own mobile marketing company, we’d love to speak with you!
Click Here To Learn More!
“Every business should be thinking about building mobile apps today. It’s not a fad or a passing trend. It’s customer service.“ - FORBES
6 Tips to Boost Customer Loyalty For Mobile App Resellers
Mar 8th
The costs of poor customer service are well known. If a customer has a bad experience, they will tell an average of 9-15 people, according to the Office of Consumer Affairs. Naturally, those people will probably then steer clear of your business in the future. To avoid this happening, you need to provide outstanding service, which is the key to developing customer loyalty. Below are a few tips that will help you keep your customers happy and loyal:
1. Respond quickly
Companies that respond to customer inquiries in less than 10 hours have an average satisfaction rating of 90%. It’s an on-demand world, and it’s now more important than ever to be responsive to customers. The faster you respond, the more it shows you respect them and their time. If they have to wait too long, or they feel ignored, they’re gone.
2. Analyze customer behavior
There are many ways to do this, and selecting the proper tool will depend on the nature of your business. But whether you use a Customer Relationship Management solution, a website tracker, or some other means of capturing customer behavior data, the important thing is that you do it. Without capturing data, you’re missing out on critical feedback that will tell you if all your clever business plans are paying off, or if they’re turning people off.
3. Let the customer lead
Then listen and respond in the way that works best for them. Don’t ask customers to conform to your program rigidly, unless you can make it very painless to do so through great instructions and a system that is 100% reliable and proven. Otherwise, work with customers not just to make them happy, but to make them happy in the way they want. This could mean sending emails when you would prefer to use phone calls, guaranteeing turnaround times, creating a night shift to meet demands, or other creative solutions. The point is, the customer is ultimately in the driver’s seat. Businesses that forget this will be forgotten.
4. Simplicity
Don’t complicate things. Don’t ask customers to wade through long texts or informational videos. Don’t make it hard for people to use your product or service.
Keep it simple.
Simple is easy, and easy is what everyone wants in this overworked world of ours. If you make people’s lives easier, they will beat a path to your door.
5. Deliver
If you make a commitment, you have to deliver on it, or your credibility will be shot and so will your business. Of course, even the best operator may make a mistake, sometimes, and then the most important thing to do is to apologize and work tirelessly to make it right. Most customer service boils down to respecting people’s time, energy, and the business they bring you. If you don’t deliver, AND you don’t make it right … that 9-15 person figure above? You can probably expect it to increase significantly. With services like Consumerist and Yelp reviews, a single bad experience can cut your revenue significantly, and even destroy your business.
6. Reward continued business
If you’ve got customers than return to you time and time again, sweeten the pot a little with a reward. It doesn’t have to be an elaborate program or a huge gift, just a nice gesture. “Buy x, get one free” is a common one for small-transaction retailers, but you are fairly free when it comes to rewards. A gift card to a coffee shop around Christmas, a basket of wines, or, for large accounts, free cruises and the like are all great ways to remind customers that you appreciate their business.
Remember, a customer saved is a customer earned, so whenever you can, give the people what they want!
9 Tips for Mobile App Resellers Selling to Small Businesses, Part 1
Mar 5th
Selling to large companies, selling to consumers, and selling to small businesses are all three very different kinds of selling. While there are common issues, certain strategies that work in one context are actually harmful in the others. The tips below will help you focus in on what really matters when selling to small businesses.
1. Don’t make them feel small
Small business owners are independent people who take pride in their business and self-identify with it, often to a large degree. You might think it’s a great idea to try and show that you understand their concerns by talking about “small business” over and over again, but the word “small” is sometimes a word to be avoided. They’re in “business.” Sometimes it’s best to just keep it at that.
2. Title isn’t everything
Small business teams are often tight-knit groups. Don’t be surprised if someone you think is low on the totem pole actually has the ear of a key decision-maker. Treat everyone with the same level of respect, just in case. (In fact, just do that everywhere, all the time, just to be safe!)
3. “Is this a bad time?”
If you’re cold calling, sometimes this phrase is a great way to show you know how busy people are. They’re still going to hang up on you left and right, but you just might score some humane treatment, even a lead, if you give it first up front.
4. Make their lives easier
This is so obvious we feel a little silly repeating it, but it’s also so true that it can’t be stressed enough. If you want to get anywhere with small business owners, you need to remove difficulties from their lives, and save them time, money, or both. Always focus on how you can be helpful and transfer problems from their laps into your own.
5. You’re not fooling them
Almost every small business owner is also a salesman. After all, at one point in the company’s history, they probably wore every hat on the rack. Don’t think you’re going to get anything by them in terms of slick sales tactics. They’re more likely to backfire than not.
6. Be straightforward
Small business owners don’t have time for roundabout conversational routes. Be direct, respect their time, and you’ll be doing yourself a favor.
7. Simple is king
On a related note, the simpler your offering itself is, the better off you are. Make sure that when you design products and services, they don’t contain needless complexity or extraneous features. Focus on your core offering, simplify it, and everything will become easier.
8. Make transition easy
On another related note, adopting your offering should be as seamless as you can make it. If you cause any troubles, the little bit of patience you gained with your successful pitch will rapidly be destroyed. Transition should be as unnoticeable as you can make it, so that the focus is on how hard things were before your company came along, and how easy they are now that you’re here.
9. Tread carefully when saying you identify with a small business
Small business owners are often at war, and they live deep in the trenches. If you try to identify with their problems, you better know where you’re coming from. If you don’t live in their world, don’t pretend you do, or you’ll quickly be shown the door.
Wow! This stuff came off as fairly serious. But, as we know, selling is serious business. Don’t take these issues lightly, and you just might convert more small business prospects than you know what to do with!
