There are a lot of strategies for selling to small businesses, and they run the gamut from old-fashioned cold calling and door-knocking to the latest email and web marketing techniques. But no matter what strategies you favor, one of the most important ways to maximize your returns is to cut administrative tasks down to a minimum, so that the bulk of your sales time is spent selling (as opposed to preparing to sell, recording information, or coordinating schedules).
The most powerful tool available for this purpose is a CRM system (short for a “Customer Relationship Management” system).
What is a CRM system?
If you’ve been living undersea for the past few years, and you haven’t heard of CRM software, we’ll give you a quick overview: CRM software is a tool for researching leads, tracking sales efforts, and recording customer information. A CRM system can also include customer support and other features in addition to sales functions, depending on which one you use. Feature bloat, however, can quickly get out of control.
Why would I use a CRM tool for selling to small businesses?
In short, they help you boost the efficiency of your sales efforts, allowing you to sell more and generate more revenue. Small business sales sometimes depend on volume (as opposed to pursuit of big contracts with big enterprises), so efficiency is key.
In addition to streamlining your sales process, you can also learn about what you’re doing wrong. And because everything is tracked, you can study failures and improve your sales approach. You can also keep an eye on terminations or chronically unhappy customers and learn about other ways to improve your offering.
Any recommendations?
Bizness CRM, naturally! Bizness CRM was designed specifically for selling to small businesses, and is the most cost-effective solution for that purpose we know of:
• Bizness CRM has small business leads. You can search for small business leads by industry, and import the data provided if you want.
• Bizness CRM is streamlined. With our simple pipeline and tracking software, you can focus in on sales, and avoid any other distractions.
• Bizness CRM has a simple calendar. You can create and track appointments easily.
• Bizness CRM is collaborative. Your whole team can stay on the same page and know where each lead stands at any time.
• Bizness CRM is mobile. If your team is away from the office, Bizness CRM will still be with them, accessible on their mobile devices.
Interested in trying Bizness CRM for free? Start your free trial by signing up here.
