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Posts tagged bizapps reseller program
Smartphone Market Share Continues to Climb
Nov 20th
Mobile subscriptions will reach almost ten billion by 2019, according to projections in Ericsson’s latest Mobility Report. The majority of these subscriptions will be tied to smartphones (as opposed to tablets, for example), thanks to a projected tripling in smartphone subscriptions and tenfold increase in smartphone traffic.
Those are some pretty bold numbers, right? Well, you’ll be happy to hear that they didn’t come out of thin air. While smartphones are currently around 25-30% of the mobile market, in the last quarter, 55% of all devices sold were smartphones. Thus, the hard data is already there when it comes to the smartphone takeover.
It’s already happened.
All that remains is for aggregate numbers to begin reflecting the current buying activity in the mobile marketplace.
Why have smartphones become the device of choice?
The change may be due to a few key advances in technology. At this point, the performance of smartphone browsing, gaming, and video watching have brought the experience near enough to the traditional experience to make large numbers of users dedicate a growing portion of their computing time to their smartphones. Coupled with price drops and the availability of high speed unlimited data plans and extensive Wi-Fi coverage, a lot of the necessary pieces have fallen into place to make smartphones the industry leader.
Why is this important to small businesses?
Everything we do comes back to SMBs, and this data drives home our core message (as if it needed further driving home): the world has gone mobile, and businesses must keep up if they want to stay in touch with the market.
Simply having a website doesn’t cut it anymore – not when a majority of Internet visitors will be browsing your site on a smartphone. Sites absolutely have to be mobile-optimized, or when people arrive at your virtual doorstep, they’ll take one look at the place and then turn right back around.
This also shows how big an opportunity mobile apps are. Most of your target market will soon have a smartphone in hand (if they don’t already). Simply because of the numbers that are (and will be) present in the mobile user base, connecting via an app is one of the most cost effective ways available to increase sales (through mobile loyalty programs, push notifications of offers, direct sales and bookings, etc.), customer satisfaction (through mobile support tabs, quick-reference info, etc.), and engagement (through social media, contests, etc.).
Etc., etc., etc. Mobile has it all, these days. Shouldn’t you make the most of it?
5 Ways that Mobile Apps Have Become More Important than Ever Before
Oct 21st
Mobile apps have become a staple for businesses trying to connect with the modern customer, but for some business owners that are still on the fence, the benefits of apps can be surprising. For those that might not be aware of the robust suite of benefits that apps offer, below are five valuable ways that apps can help businesses get ahead:
They make customer service more efficient
With an easy-to-configure tab, a business can offer customer support through its app. This can take the form of a guide to frequently asked questions, or even a fully operational support ticket creation system. This can cut down on lengthy support calls, and replace them with short messages that may be easier to answer. The result is a customer service department that becomes more efficient without becoming more expensive.
They cut back on paper costs
Having customers fill out forms and then using data entry specialists to record the information is no longer necessary. Why not combine the steps and have customers enter data into your system themselves? With an app, it’s easy to implement, and for a busy office, the savings can be enormous.
They free up staff
Apps can offer mobile ordering and reservations, quick reference regarding a business’s location and hours, and even show available inventory. Having all of this information available at their fingertips keeps customers from having to call your business. This frees up staff to work on other projects and cuts down on customer calls that can be handled easily through an app.
They give you new insights into your customers
Understanding your customers is key to your business’s success. With an app, you can use analytics that reveal which tabs are most popular, what times customers use your app, where users come from, and more. All of this information can be quite valuable when trying to target future ad campaigns, for example, or when simply trying to define your target demographics more clearly.
They increase sales
This is the biggest benefit of all. Apps allow you to earn new business from existing customer referrals made on social platforms, let you promote products and events with push notifications, help you take direct orders for products, and can generally cut down on the barriers between you and your customers.
With increased sales, apps quickly pay for themselves in short order. And with the other features described above, the benefits just keep coming!
Not sure how to get started with apps? Click here to learn more.
5 Sales Tips for Mobile App Resellers
Jul 20th
Being a mobile app reseller requires two things 1) mobile apps and 2) reselling. We can provide you with the foundation to deliver both of these things, but the second part can be challenging. To help you focus on the keys to selling mobile apps, we have a few tips to remember:
1. Stay top of mind
If you’ve been in touch with a small business that is interested in putting out an app, don’t fade away. Share relevant information so that the project doesn’t die. Small business owners are pressed for time, and it’s easy for them to lose sight of an item that isn’t currently “on fire.” Without being obnoxious, reach out with articles or other messages and content that relate to why it’s great to have an app. This way, you minimize the risk that you’ll be forgotten.
2. Focus on timing
Sometimes, a good project can be put off indefinitely. To give customers a little bit of a nudge, offer better terms to those that are ready to make a purchase. This can be a one-day discount, express servicing for those that purchase by the week’s end, or another desirable benefit that’s only available for a limited time. For many, this is all that’s needed to get the ball rolling.
3. Remind them of the competition
There’s no better time than the present to publish an app, because the competitive advantage of being a first mover will vanish over time. Remind prospects that the longer they wait, the more likely it becomes that a competitor will publish an app first and start soaking up market share. It’s never too late to put out an app, but the best time is now!
4. Seal the deal
Once someone is ready and positive about the possibility of creating an app, don’t delay and let a lot of time pass by. Keep things moving so that obstacles don’t come up and derail your deal. Handling things efficiently is part of providing great service, so start things off on the right foot by sealing your deal at the right time.
5. Accept failure
What? This is the ultimate, “No no” in sales literature! How could we say that?
Well, simply put: we find it to be true. The fact of the matter is, not everyone is going to buy what you’re selling, and that’s okay. You want to stay positive and help out all of those who could use your services, but not every business wants or needs an app. Don’t be crazy or desperate and try to force one on each person you meet.
Relax. It’s going to be okay. Some people will turn you down.
Take it in stride, learn from it, and come back ready to help the next person who really does need an app. That’s your target market, after all!
