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Posts tagged mobile app reseller tips
Mobile App Reseller Tip: How To Cold Call & Land Appointments
Apr 7th
Hate cold calling? We would too without the right training. Sometimes, however, it is necessary to make mobile app sales appointments. We have some helpful tips that will make calling for mobile appointments a snap.
Cold-calling is an art, and it takes a lot of practice, but you can do it.
Phone sales take careful preparation and research. Yes, research. If you call a business to sell them a mobile app without bothering to research what they do or what their needs are, you aren’t going to get very far. The more research you do about a business, the more likely you are to get that mobile reservation with them. You don’t have to delve into years’ worth of business history or know the back story of every employee, but you DO need to have a basic idea of who is in charge, what goods and services they offer, what kind of web presence they have, and what their needs are. All these bits of info are crucial to making a sale. You need to be able to chat with a potential client about their business needs and know, without a doubt, how you can improve upon them. The client needs to know that you are aware of their specific, unique situation and can offer them a needs-based service they will benefit from. Take the time to research the company – it will help you form a bond with the client, and make the cold call so much easier.
Grab their attention.
But all of that means nothing if I can’t get them to listen to me, you might be saying. That is true. When cold calling, it is important to get the attention of the person you’re speaking with, and grab their interest before they shuffle you off the phone. Everyone is busy these days, and most companies screen sales calls out. Try to catch the potential client off guard if you can, by offering them figures that are relevant to their business. Be as specific as you can, even by pointing out errors or glitches you may’ve seen on their website, or giving them key numbers about a competitor’s success with a mobile app. The info you give them has to be eye-opening, and pertain to their business, or it won’t be effective. Avoid boring generalizations that they’ve heard a million times. The key to getting that mobile app appointment is to grab their attention and keep it.
Instead of flash, give them substance.
Find out what issues or problems the business is most concerned about, then tie it in with the mobile app. Don’t bother telling them about bells and whistles and perks that don’t apply to them, that they don’t need. A potential client won’t be impressed, they’ll be annoyed. Hook them with real, honest solutions that apply to their business. Again, this goes back to research – you need to find out what those needs are. If you have to ask the potential client, ask! But make sure that they know that a mobile app can deliver the features they need to make their business grow. No matter what the business, a mobile app can only help them – it’s up to you to find out how.
Stay the course.
Some clients are going to say no. They just are. Don’t get discouraged. Never harass a potential client, and accept their “no” every time. But it never hurts to place follow-up calls. Sometimes the needs of a business can change, or a client might suddenly decide they do want to try out a mobile app for their business after all. In addition, Bizness CRM is free to resellers, so be sure to use it. After one or two follow ups, if the answer is still “no”, move on.
There are over 100 million small businesses to sell to worldwide.
Cold calling can be fun when done correctly. Once you get the hang of it and are closing appointments left & right, it can definitely be easier on your day. So follow these tips and get to work, because cold calling is a numbers game. The more calls you make, the more appointments you are bound to get. Good luck with your potential new mobile app clients!
25 Motivational Quotations about Sales
Dec 19th
Selling through continuous rejection takes a lot of motivation and determination. No matter how hard you work, there will always be those days where you wonder how you are going to make it through. For those who need a boost today, we offer these 25 quotable quotations to keep you going:
“Today is always the most productive day of your week.”
–Mark Hunter
“A goal properly set is halfway reached.”
–Abraham Lincoln
“Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.”
–W. Clement Stone
“Most people think that selling is the same as talking. But the most effective salespeople know that listening is the most important part of their job.”
–Roy Bartell
“Your competition is everything else your prospect could conceivably spend their money on.”
–Dan Cooper
“You will get all you want in life if you help other people get what they want.”
–Zig Ziglar
“You have to drop your sales mentality and start working with your prospects as if they’ve already hired you.”
–Jill Konrath
“Obstacles can’t stop you. Problems can’t stop you. Most of all, other people can’t stop you. Only you can stop you.”
–Jeffrey Gitomer
“If you work just for money, you’ll never make it. But if you love what you’re doing and always put the customer first, success will be yours.”
–Ray Kroc
“Talk to unhappy customers.”
–Linda Sanford
“Don’t let what you cannot do interfere with what you can do.”
–John Wooden
“Make a customer, not a sale.”
–Katharine Barchetti
“Stop selling. Start helping.”
–Zig Ziglar
“Tough times never last, but tough people do.”
–Robert Schuller
“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.”
–Mary Kay Ash
“Confidence and enthusiasm are the greatest sales producers . . . “
–O.B. Smith
“You don’t close a sale; you open a relationship…”
–Patricia Fripp
“Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.”
–Zig Ziglar
“Excellence is not a skill. It’s an attitude.”
–Ralph Marston
“Life’s battles don’t always go to the strongest or fastest; sooner or later those who win are those who think they can.”
–Vince Lombardi
“Take risks. If you win, you’ll be happy. If you lose, you’ll be wise.”
–Anonymous
“Business opportunities are like buses – there’s always another one coming.”
–Richard Branson
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”
–Zig Ziglar
“The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.”
–Henry Ford
“Goals aren’t enough. You need goals plus deadlines…”
–Ben Feldman
How to Use Social Media to Generate Mobile App Reseller Leads
Aug 15th
You’ve no doubt heard that social media offers massive opportunities to market your business. But when it comes time to actually generating leads from social media, you may be at a loss. If this is you, we have a few methods you can use to generate buzz around your app business.
But first, let’s provide a few facts for the doubters who think that social media is a pointless pursuit for app resellers:
• It’s popular. More than a quarter of time spent online is spent on social media sites.
• It’s effective. Social media conversion rates are 13% higher than the average.
• It’s superior. Social media marketing creates nearly double the leads of trade show, telemarketing, direct mail, or PPC channels.
• It’s proven. More than half of marketers have found a customer via Facebook.
(Data compiled by Wishpond.)
Ok, so social media can definitely be used to create leads. But how do you do it? Here are some tried and true tactics:
Run a contest
“Tell us your craziest customer nightmare story and win a branded app for your business!”
Sounds like fun, right? It’s that easy. Broadcast your contest through social media platforms, and you’ll be surprised at the activity you generate. You might be worried about the level of interest you’ll get, but with a bit of promotional effort, you can make it happen.
Webinars
“5 Reasons Why Every Small Business Needs a Mobile App”
As a mobile app reseller, you can rattle off at least five reasons (if not more) why every business needs a mobile app, right? Then why not hold a webinar and explain them to the business community? Many businesses may be wondering what all the buzz is about, and they might not want to read about it on their own. A webinar is the perfect opportunity to give a detailed explanation of the benefits of having a mobile app. Use your favorite video conferencing or streaming platform, and spread the word about “going mobile.”
Polls
Social media lends it self to short formats best of all, so embrace it with a simple Facebook poll.
It can be mobile related, or just something like, “What’s the hardest part of running a small business?” The point is to try to activate people’s opinionated-ness, if possible. Afterward, you can also publish a blog post on the results and some of the comments you have received. All of this serves to promote your business, teach you about your community, and if you’re lucky, generate a few leads.
Chats
This is a bit like a webinar, but without the video. Hosting a Q&A about mobile strategies is a simple way to reach out to the business community via social media. Solicit questions and listen to your prospects. Even if you don’t get any leads, you’ll still learn plenty about the folks you’re selling to.
You can’t lose!
How Mobile App Resellers Can Use Testimonials to Grow Their Business
Mar 19th
If you’re trying to convince someone to buy from you, you can talk about the benefits of your offering until you’re blue in the face. Often enough, it works. But if you don’t have all day to spoon-feed your targets, you need a shortcut.
That’s where testimonials come in.
Testimonials use simple logic to persuade a target to buy from you. “Person X is just like you, and Person X liked my offering. Therefore, you will too!” It’s hard to argue with that, and most people won’t. The power of testimonials has been demonstrated many times. In fact, one website saw a 34% increase in conversions just by including a few bland testimonials on a particular page.
So, how do you get testimonials and use them effectively as a mobile app reseller? Here are some tips:
1. Don’t hide them
Don’t imprison your testimonials on a special “Testimonials” tab on your site. Celebrate them, and sprinkle them liberally around your site and marketing collateral. You don’t want people to have to find them, you want them to be on the fence about contacting you, and then to notice a testimonial that comforts them and seals the deal.
Testimonials should find prospects, not the other way around.
2. Ask for testimonials (timing is key)
Don’t wait for people to gather outside your door and start singing hymns of praise. Instead, incorporate testimonial or feedback requests into your regular business practices. When you complete an app, and the customer is at a peak of happiness with it, that’s the time to ask for a quick note about their experience.
This also ties into keeping in touch with your customers. You should contact them regularly to check in or deliver info. Don’t harass or irritate them, but don’t drop off the face of the Earth either.
3. Get as much personal information as you can
Let’s look at two example testimonials:
“This app developer is the greatest there is!”
–Jeff Worthington, Owner of Jeff’s Pastries (jeffspastries.com).
“This app developer is the greatest there is!”
–Some guy named Jeff
Which one looks more credible to you? The first one, of course!
The more personal information you obtain for your reviews, the better. First and last name are key, a photo is great, and a link to their business is also nice. If you can attach a link to a related case study or showcase their app in some way, that’s also good.
The more credible your testimonials are, the more amplified their power becomes.
4. Deliver great service
That’s where glowing testimonials come from – great service experiences. If you’re just adequate, the testimonial will be, too. Ensure that your clients are enthusiastically satisfied, and their testimonials will make you look like a hero.
5. Use them when selling
Reference your testimonials and past cases when selling to prospects. If someone sends an email with a question, talk about experiences with past clients in your response. You don’t have to cite them directly, but if a prospect asks about whether the app will work well with their customers for example, you can say that most clients are surprised at how fast the apps show a return on investment, and add, “One client I worked with was concerned about the same thing, but he ultimately said the investment was worth every penny,’ so you don’t have to be worried there.
Again, testimonials are a an extremely effective way to help with common obstacles when selling.
You do good work, so don’t be shy about sharing the kind words that your clients have said about your services. Testimonials are one of the most powerful tools you have – we recommend that you don’t leave them lying in the toolbox.
