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Posts tagged small businesses
Why Now Is the Best Time to Start a Mobile App Resale Business
Jan 27th
Mobile apps are one of the fastest-growing industries on Earth. From 2012 to 2013, estimates of total worldwide downloads nearly doubled. The number is now passing 100 billion downloads annually.
Businesses & Their Customers Can’t Get Enough Apps
This is, of course, great news for the app developers we all know and love – the ones making games, social apps, productivity tools, and more. But along with these core apps, businesses, organizations, and enterprises of all shapes and sizes are finding that apps are becoming more and more of a priority when it comes to connecting with their audience or target market. And as mobile activity continues to surge and surpass desktop/laptop activity, businesses are learning that mobile is the future.
This creates a huge opportunity for mobile app resellers.
The Opportunity: Small Business Gap
A mobile app reseller doesn’t offer apps to end-users. Instead, Bizness Apps resellers offer app development services to small businesses. As we said, businesses are waking up to the need to release their own mobile apps, but very few have the capability to develop them in-house, and even fewer can handle the large expense of hiring a development firm to build them a custom app.
As a result, only a small percentage of businesses have gone mobile.
In fact, as of the second quarter last year, fewer than 1% of businesses had published an app. Thus, the opportunities here mirror the opportunities of the app world at large. There is a rapidly growing need for app development services like those our white label resellers provide. Those entrepreneurs that are ready to fill this gap have a large space to expand into, in which a successful business can be built.
High Profit, Low Cost
Starting an app reseller business with Bizness Apps is easy and extremely inexpensive. There are minimal costs compared to the likes of franchising fees or other charges. Instead, our white label allows resellers to enjoy heavily discounted mobile app pricing developed with us. This enables entrepreneurs to become their own bosses without needing to find a large funding source or go into debt.
We also provide helpful free resources to help resellers from start to finish. These include a website builder (Bizness Web) and a CRM tool that makes finding small business leads and closing them tremendously efficient and simple (Bizness CRM).
In short, we set you up to succeed from the very beginning!
If you want to learn more about one of the best startup opportunities around, click here.
Spending on Mobile Ads Grew 100%+ in 2013
Jan 16th
The very latest data from eMarketer has confirmed 2013’s massive increases in mobile ad spending. According to information taken from the Millennial Media network, mobile ad spending growth across all industries was “well over 100%” higher in 2013 than it was in the previous year.
The increases are driven in large part by a few big-spending industries:
• Pharmaceutical companies spent 744% more in 2013.
• News companies spent 530% more in 2013.
• Sports companies spent 411% more in 2013.
• Consumer goods companies spent 357% more in 2013.
• Entertainment companies spent 264% more in 2013.
• Restaurants spent 234% more in 2013.
• Health, fitness, and wellness companies spent 177% more in 2013.
• Technology companies spent 132% more in 2013.
Are mobile ads worth it?
Unless these companies are simply burning money (wouldn’t be a first for corporate America), this data indicates that mobile ads are indeed generating worthwhile returns. But it can be difficult to pin down a number that covers all mobile ads, or provides an average rate of return, without being misleading. For example, Facebook mobile ads for retailers return 162% on iOS devices, but lose money on Android devices. And that’s just one platform and one industry showing a massive discrepancy across devices, of all things.
The numbers above offer some guidance as to which industries are seeing the biggest benefits from mobile ads. Each business should experiment and test for itself, however, to see whether mobile ads are worth the cost. There are a wide variety of mobile ad platforms and popular apps in which a mobile ad can appear, and finding the most effective one for your business can take some trial and error.
The goal, as with all advertising, will be to define your target audience correctly in terms of demographics, and then to study where that audience spends most of its time on mobile devices.
What can a mobile ad do?
The most popular goal for mobile advertisers is to drive traffic to a website. Of the advertisers polled by Millennial, 34% reported that linking was the point of their mobile ads. About 25% also wanted a “sustained mobile presence,” and 22% were trying to “drive brand awareness.” But these softer goals take a backseat, it seems, to the easy-to-measure clickthrough rate. Obviously, any business can understand and directly benefit from increasing visits to their website, as this traffic increase can boost the ultimate amount of sales and conversions enjoyed online.
In total, roughly $18 billion was spent on mobile ads in 2013. This number is expected to climb by 62% to about $29 billion next year. Will your business be a part of that? Let us know!
We’re curious about small business apps reactions to the growth of mobile ads.
