Amazon, eBay, and Zappos have known it for years: society is making a pronounced shift in its shopping habits, ditching weekend trips to the mall for free shipping promos and BOGO email campaigns. More and more, the preference for convenience has overridden all else. Why try it on first when you can ship it back for free? I know more people with Prime and Google Express memberships than bus passes these days—and I live in San Francisco, so that’s saying something. Why.
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The mobile market has never been more, well, mobile. With emerging markets like Brazil, Russia, India, and China stepping onto the stage, smartphone sales continue to accelerate with no sign of slowing. By June, smartphone shipments had risen 23% from last year, hitting an all-time high of nearly 300 million units—a number that’s expected to rise another 13% by the third quarter, according to IDC and TrendForce. Demand is off the charts The research firms say the spike is due in.
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Mobile marketing is one of the fastest growing forms of marketing for small businesses, and the trend shows no signs of stopping due to powerful features such as push notifications. So to start, what are push notifications? If you download and use mobile apps, you’ve definitely seen these messages. Push notifications are instant alerts that show up in real time on a user’s mobile device to communicate a small message. You know those pop-ups that show a red number next to.
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“The basic, mundane routines of life are vastly improved when they don’t include a phone call, email, or worst-case scenario…visit to a business! So naturally, we collectively sigh in relief when we find an app that does it for us.”
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Whether or not your business has already has a mobile app or mobile website, you’re already somewhat aware that you can use location-based marketing to encourage business to increase – but do you know all the mobile marketing strategies you can implement based on location? We’ve outlined a few of our most popular ones to make location-based mobile marketing work for you and help grow your business. 1. Send location based offers with push notifications Geo-targeted push notifications allow you to easily.
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