This guest post was contributed by Josh Kocaurek. The app stores are crowded – very crowded. In fact, there are over 5 million apps available between the iOS and Google Play stores. What does this mean for you if you are publishing an app? It means you need to find a way of making your app stand out or risk it being lost in a sea of obscurity. One of the best ways to do this is with App Store Optimization or ASO. The goal.
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