80% of the devices used to search internet today are smart phones. 47% are tablets. For any business, in almost any industry or sector, it only seems reasonable to have a mobile marketing plan. But when it comes to that, most people get caught up in a superficial tussle between mobile websites and mobile apps. It might help to know the differences between the two and the ways in which they affect the purpose of each: A website has inherently more.
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