Events are based on ‘buzz.’ You can kill it, or you can build it, either way, the buzz around your event can make or break your event. But the fact of the matter is this, an average of 18% of a marketing expert’s annual budget is dedicated to events. Of course, 80% of promoters use social media extensively, chasing likes, followers, and mentions to build awareness and engagement—all with the aim of converting knowledge into paying attendees for their event. Traditional and digital marketing.
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