Article was originally published February 9, 2016. Updated for content. It’s no mystery that mobile apps are spreading at an exponential rate. In 2013, USA Today reported that 300 apps are created every single day, and U.S. mobile commerce revenue is at an all-time high. While you may think that the key to increased downloads lies in a nice design and an array of functionality, recent data suggests that e-commerce and business apps need to go beyond that, focusing more on effective introductions.
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