The holidays are upon us. For small businesses, that means the annual stress of going head-to-head with big-name competitors who always put the pocket dough before the pie dough, rolling out Black Friday deals on Tuesday (or worse). It’s rough to keep up, especially when all the price-cuts and overworked employees undermine the meaning of the holidays for you. Regardless, it is important to get your foot in the door with new customers during this time, and the best way to do that.
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