Welcome to the era of the customer, where Customer Delight is the new standard. Gone are the simple times of service or satisfaction, for that matter. Customer Delight requires more interaction, better communication and ultimately leads to better and happier clients in the long run. Customer Delight does not come without naysayers. Many argue that it is more cost-effective to avoid bad service than to provide the best service. And others still argue that the true purpose of business isn’t to satisfy.
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