It’s common knowledge these days that having a mobile presence for your business is one of the best things you can do. Being accessible to your customers via mobile is simply smart business nowadays, as such a huge percentage of people are surfing the web and conducting business solely via mobile. The question is, should you have a mobile optimized website or a mobile app? Both? How do you decide? We’ll explore the...
Read More
By the end of 2014, approximately 1.76 billion people will own and use a smart phone, according to a study conducted by marketing research firm eMarketer. 25% of the world’s population, that is. The number represents a jump in growth of 25% as compared to stats from the previous year, according to the company. However, these status do not reflect individual adoption rates of many countries, such as ones in the Asia-Pacific...
Read More
According to figures from May of this year, mobile platforms and devices such as tablets and smartphones account for 60% of total digital media time spent. That is up from what was already an impressive 50% in 2013. In addition, mobile apps accounted for more than half of all the digital media time spent in May, at 51%. More detailed analysis on the leading content categories showed how some categories experienced shifts at a faster...
Read More
Former Morgan Stanley analyst Mary Meeker, who is now at venture capital firm Kleiner Perkins, often gives “state of the Web” presentations that are very popular and well known. She delivered a presentation yesterday, at the D10 conference, which is currently available on the web. The presentation contains 112 slides and covers a variety of topics, including mobile stats, advertising, macroeconomic trends, “re-imagination”, and more....
Read More
A staggering 94% of small businesses are using smart phones and other devices to conduct their business. These businesses haven’t just jumped on a trend. Switching to smart phones are saving businesses to the tune of the billions every year. According to a survey done by AT&T and the Small Business & Entrepreneurship Council, over the past year small businesses have saved $67.5 billion by using mobile apps, tablets,...
Read MoreWe’ve shared a steady flow of information on the push and pull between apps and the mobile web many times, but one thing is undeniable – in terms of user hours, apps are always miles ahead. Recently, Nielsen’s Cross-Platform Report for 2014 reconfirmed this fact when it reported that 89% of time spent on media on a smartphone is spent on apps, while only 11% is spent on the mobile web. Monthly, apps account for about 30 hours of time...
Read More
