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Posts tagged mobile push notes
5 Tips for Sending Mobile Coupons and Offers
Nov 14th
Using Bizness Apps gives you the power to send push notifications and deliver mobile coupons, offers, and other messages to users. But this amazing power has to be used in the right way, or it will be ineffective, or even worse, irritate users.
The five tips below deal with the most important points to remember. Follow them, and your mobile offers will become a significant pipeline to bring you increased sales and revenue in short order.
Value
Mobile offers need to provide users with something of value, or they won’t be compelling and generate action. If your offer is for a 10% discount on an item that no one really wants, you won’t see much of a response. If, on the other hand, you offer something that people can’t resist, you’re going to have a much more successful campaign.
Of course, this is obvious to most people, but when designing an offer, it’s important to stop for a moment and think about whether people will really be interested in what you’re offering. If you’re merely doing something that’s convenient and free for you in the hopes that it will create a bit of buzz, it probably won’t work.
Urgency
Time limits are a great way to boost response rates for your offers. If a coupon is only good for the coming weekend, people will be much more likely to redeem it. If it’s open-ended, however, they’ll file it away on the theory that they can pull it up if and when they decide to use it.
Selecting the right deadline will depend on your product and the nature of your offer. But remember – it doesn’t have to be a strict timeframe. You can give your offer a sliding structure, where earlier redemptions get better terms. Or you can offer second-chance redemptions after the offer expires. The key is to motivate people to act.
Advertising
Don’t just push out an offer and leave it at that. Create signage for visitors to your physical location, post the offer (or a solicitation to download your app) to your social media profiles, leave up a banner on your website, include the offer in an email to your subscriber list, and more. Promote the offer so that it can succeed!
Timing
Experiment with days and times to find the sweet spot that maximizes redemptions. If you’re running a bar, for example, an offer sent out on a Friday afternoon will probably do better than a Monday morning offer. If you’re running a sub shop, an offer sent out an hour before lunch might be right for you. Analyze response rates at different times and days of the week, and find what works best for your business.
Frequency
Don’t irritate users by sending offers too often. Daily is probably way too much. Think about businesses you enjoy – how often do you want them blowing up your phone? Every few weeks, maybe? Track your offers and user base, and send offers at a frequency that doesn’t negatively impact redemption and subscription rates.
If you decide to just send offers rarely to avoid these issues, don’t forget to stay regular. If you disappear, your messages will come out of the blue and customers will be less likely to redeem them. A certain level of regular communication is necessary to keep things “hot.”
Click here to learn more about our powerful push notification system.
BiznessApps Tip: Harness the Power of Push
Aug 16th
If you haven’t been sending out push notifications from your business’s app, you’re missing out on one of the most effective ways to get users actually using your app.
A push notification is a message that a user gets on the home screen of their mobile device. Push notifications emanate from apps, and can be turned on or off at a user’s request. They sound simple and boring, but get this: it has been reported that push notifications can lead to:
• A 540% increase in daily app opens,
• A 30% increase in social sharing, and
• A 20% percent increase in mobile orders.
In addition, the response rate is three times faster than email! Thus, if your app is going completely ignored on user’s devices, push notifications can totally revive it and help you make the most of your app investment.
“But wait,” you say, “Aren’t ‘pop-ups’ annoying to users?”
Good question!
Firstly, these aren’t shady pop-ups (the classic annoying pop-up occurs when you click one thing and then are treated to a window containing something completely different). Instead, these are text-only messages that arise only if a user already has your app. Secondly, as the stats above show, they’re quite effective, but you have to deploy them in the right way.
How do you do that? Glad you asked. Here are the keys to doing push right:
1. Give the user control
This is more important than anything else.
Your app must give the user the power to opt out of your notifications. Users that don’t want notifications will delete your app the second they get one – they’ll feel harassed by extra messages. So, you want to ask them right up front if they want notifications. And if they don’t, you want them to opt out and be left alone. If they use your app, great! If not, no amount of extra messages would improve the situation, we promise.
The remaining users that opt in to push notifications are now your core app audience. But they, too, have their limits. For them, you have to…
2. Make it relevant, then divide and conquer
Not every user is the same. Give each user a few options for the types of notifications they want to receive. Some want to hear about events, others about discounts, and others just want general news. If you can, let each user select the notifications that are most relevant to their interests. That way, you know that when you send out notifications, you’re sending out information that people actually want.
3. Be timely
If you’re using a sophisticated push system (like ours), you can schedule notifications to go out when they’d be most effective.
For example, you might handle social media planning each Monday, then dive into operations. But a Monday morning push isn’t right for every type of offer. If you’re a bar, for example, you want your “Fireball Friday” event push to go out sometime on Friday, probably. If, on the other hand, you’re a hiking expedition company, you might want to send a series of push messages over a period of weeks to members that have signed up for a big trip to remind them of various things.
The point is, if you schedule your push for the right time, and you’ll max out effectiveness and relevance to users.
