According to a new study released by comScore shows U.S. Users are now spending most of their time consuming digital media (within mobile apps) rather than on the computer. Users spend more time in apps than any other medium. According to the data, mobile apps account for 52% of time spent using digital media. Combined with mobile web, usage is around 60% of time spent, with desktop computer media consumption only around 40%....
Read MoreMobile marketing has been one of the most explosive technology waves since the internet was invented and shows no signs of slowing down. Mobile-commerce sales are booming and are forecasted to reach $100 billion in 2014. Businesses across a wide range of industries are implementing mobile strategies to grow their companies. Are you planning to join the mobile marketing world and jump on the app trend? There has never been a better...
Read MoreNew research by Vision Mobile shows that the “app economy” in Europe is still showing steady growth, and is estimated to reach $16.5 billion this year. However, its share of the global market has fallen to 19%, from 24% two years before. Vision Mobile projects that app revenue in European nations will rise to $16.5 billion this year, compared to $13 billion in 2012, equivalent to 12% annual growth rate. Currently, the app...
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With mobile technology available today through apps and mobile websites, customers can now access information & receive excellent customer service faster than ever. Businesses live and die by their customer service – if you don’t have the right capabilities and relationship with your customers, it can kill your business faster than you think. We have laid out some simple tips for giving the best customer service with mobile...
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The use of mobile is on the rise for small business, and the numbers definitely prove it. More and more small business owners have seen the light and are implementing mobile marketing to help run, advertise, and grow their businesses. Recently, a company interviewed over five hundred SMBs about the role of mobile in their every day business dealings, and some of the interesting findings are outlined below. - 77% of small...
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Whether or not your business has already has a mobile app or mobile website, you’re already somewhat aware that you can use location-based marketing to encourage business to increase – but do you know all the mobile marketing strategies you can implement based on location? We’ve outlined a few of our most popular ones to make location-based mobile marketing work for you and help grow your business. 1. Send location based...
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