The #1 mobile app platform worldwide
Posts tagged mobile app roi
6 Ways Mobile Makes Small Businesses Money
Feb 21st
All of these new mobile strategies are wonderful, sure. It’s great that people can pop out their mobile device and look up my business. But is a mobile app and mobile website are really worth the money?
Absolutely!
Below are six simple ways that going mobile helps boost your bottom line.
1. Increased visits and purchases
This is the most basic one. When someone in your area does a mobile search, and you have a mobile website, you make it a lot more likely that they’ll be heading into your location to do business. Put simply, having a mobile website opens up a new channel to help you connect with customers. As a result, you’ll see more of them.
Nothing complex about it, really. Having a mobile website just makes you visible to a whole new audience.
2. Avoid the “non-mobile penalty”
If a mobile searcher comes to your site, and it isn’t mobile-optimized, they’re going to have a bad time. This will lead them to avoid your site, and potentially your business, in the future. The reality is, a non-mobile site is too slow, too difficult to use, and too unfriendly, while a mobile-optimized site is a pleasure to use. If you don’t want to drive mobile searchers into the arms of competitors, a mobile site is a must.
A mobile app takes the mobile experience further and can help drive customer loyalty. Having trouble increasing repeat buyers? Having trouble getting buyers to come back after their first visit? Try offering a loyalty system using a mobile app to reward customers for becoming repeat buyers. This has been proven to be an effective marketing strategy!
3. Take market share from competitors
Be on the right side of the equation. Businesses that have mobile apps and mobile sites are continuously earning sales that could have gone to the competition. But if the competition doesn’t have a mobile app or site, you’ve got a mobile monopoly! We don’t need to tell you how valuable being the only game in town can be (but we will anyway) – it’s a huge advantage for your business!
4. Connect with new customers
People who already know about your business are a valuable segment of the market, but new customers are always welcome, right? Businesses spend plenty of money trying to reach new customers through mailers, local ads, circular coupons, events, and more, but a mobile app is a simple, cost-effective, 24/7 way to pull in new customers with a plethora of engaging features.
5. Increased inquiries, calls, and information sharing
Even if a searcher doesn’t come to your location right away, you can plant the seed with a mobile site. They can learn that you’re out there. Next time, they’ll be that much warmer to the idea of using your business. By opening up an avenue for communications, you’ll increase awareness and ultimately boost sales.
There you have it. Mobile sites and mobile apps can help you make money in a number of proven ways!
Mobile App Users Are More Loyal than Mobile Website Visitors
Dec 27th
The fact that mobile app users are more loyal than mobile web visitors probably won’t come as a surprise to many. After all, app users have to like your business enough to download your app in the first place. Nonetheless, it’s still useful to get the confirmation, especially since it comes along with a number of other useful tidbits of information in a post recently published over at the Adobe’s Digital Marketing blog.
Consider these facts:
• App sessions are 3-4 times longer than mobile website visits. This is likely due to the different purposes for each type of activity. Mobile websites are used primarily for obtaining information quickly – for doing things like looking up addresses and phone numbers – while apps are launched for more time-intensive activities. When it comes to small business marketing, this means that you shouldn’t expect mobile website visitors to stick around for very long. App users, on the other hand, are likely more predisposed to spend time and listen to marketing messages.
• Apps are used two times more often than mobile websites. The robust functions offered by apps lead to many more chances for use, as opposed to mobile websites, which tend to be used primarily for referencing. Thus, the average business’s app is used twice as often as its mobile website.
• App usage time exceeds mobile web visit time by 100 minutes each month. This lets us know what all that extra time actually accumulates to. Quite a staggering number, when you think about it. Consumers actually spend hours more with apps, when all is told. This means that a business’s mobile website is there for a quick glance, while its app is for actually doing things.
When it comes to types of apps, financial apps (e.g. personal banking apps) are the most frequently opened, at an average of more than nine times per month. Travel apps, however, are used the longest (22 minutes per session, on average). In terms of platforms, Android apps are used 40% more often, but iOS apps are used twice as long (about 19 minutes per session, on average).
The upshot of all this data, as Adobe notes, is that mobile apps and mobile websites are both needed – it isn’t an either/or proposition. And multiple platforms are also needed, when it comes to apps, given the sizes of the iOS and Android audiences.
Of course, with Bizness Apps, all of these things come standard! The mobile world is always changing, and the best way to take advantage of it right now is to cover all of your bases. A business that has a mobile-optimized website and mobile apps is ready to meet all mobile audiences, wherever they might be and whatever they might want to do.
