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Posts tagged mobile apps small business
The Mobile Business App Industry is Headed for $50 Billion
Jan 23rd
A recent Strategy Analytics forecast posted on Mashable that says that the mobile business app industry will hit $50 billion in 2017.
This growth is not necessarily where many would think at first blush. We aren’t just talking about B2C apps for consumers to use. We’re also talking about a massive and expanding segment of the mobile market: small business apps.
Business operatives are demanding access to data from devices, they’re making decisions and implementing them through devices, and they are, of course, communicating like mad using their mobiles to their customers!
“The consumer mobile experience has taught mobile workers to expect, even demand, access to information and applications from anywhere using mobile devices,” said Mark Levitt, director of business cloud strategies at Strategy Analytics.
As businesses of all sizes get more comfortable incorporating mobile devices into their various functions, expect to see mobile development demand increase as people prime their minds to spot mobile opportunities and reach out to developers to make them happen. The work from home trend, if it continues upward, will also add another angle from which mobile functionality demand will increase.
If you’re in school and you like computers, here’s an idea: take a few classes on mobile development. You might just find yourself with a job after graduation.
Another way to get involved in the mobile industry is to check out the Bizness Apps mobile app resale program — where you can start your own mobile marketing company reselling mobile apps and mobile websites to small businesses!
Holiday Trends With Mobile
Dec 28th
Hello everyone,
The mobile industry had a huge year in 2012 and that especially showed bright during the holiday season. The infographic below outlines some of the amazing growth that the mobile industry saw during this past holiday season and year as a whole. One of the most exciting trends that we saw this year, pertaining to mobile apps, was the rise in app usage compared to mobile websites.
Feel free to send this infographic to your clients to educate them on the growth of mobile!
You can download the full size version here.
Thanks and have a happy new years!
Andrew Gazdecki
CEO at Bizness Apps
[email protected]
Mobile Apps Trumps Mobile Web Usage
Dec 6th
While the amount of time spent watching T.V. has stayed relatively stable over the past few years, time spent using mobile apps is increasing wildly. Mobile app usage was averaging about an hour each day in 2010, and it has now doubled to more than two hours, as reported by the app data analysis company Flurry.
For reference, television watching takes up almost three hours each day, and web browsing takes a bit over an hour (although, for some of us, web browsing is running neck-and-neck with breathing for our most popular pastime).
At this level of importance, mobile apps are far too popular for businesses, especially small businesses, to ignore. As we have discussed in other posts, the mobile web is still very important, and the best strategy is always to create both apps and quality mobile websites. In terms of daily usage, however, apps are currently in the lead.
If you want to communicate with a particular market, you need to meet them where they are. What this new data reveals for small businesses is that people are spending a ton of time on their mobile apps, and that this channel is far ahead of websites in terms of daily time spent (and quickly catching up to television).
Of course, a lot of this time is double- and triple-counted, as users browse the web, play with apps, and watch T.V., all at the same time. But the numbers don’t lie.
As far as practical advice goes, small businesses can 1) develop their own app, 2) develop their own mobile website 3) do both. Developing apps or developing a mobile website, as app usage continues to climb, will increasingly have greater value and impact.
Look into it app makers!
