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Posts tagged resell mobile apps to businesses
7 Must Have Features for Your Business App
Feb 6th
After a 100,000 or so mobile apps, we’ve gained a pretty good idea of what makes an app great. The seven features listed below are shared by almost all of the good business apps we’ve seen. We designed the Bizness Apps app builder to include each of these features, and to make it easy for our customers to stay close to these core goals when making their businesses’ apps. By keeping them in mind, you’re really keeping your users in mind, which is always a good idea.
1. It’s functional
This is probably the most important thing when it comes to apps. With a world of buggy, non-functional apps, you need to ensure that your app works. It should launch without issue, tabs should open up when clicked, and buttons should work – and this experience must be tested on a variety of platforms and devices. This seems like the most obvious possible advice in the world, but you’d be surprised how many apps suffer because of inadequate testing and debugging.
2. It rewards users
When a user opens your app, it should be obvious how the app is going to serve them. Value should be delivered fairly quickly, or should at least be apparent. If a user is stumped right off the bat, your app is toast. Start things off right and make sure that users get something out of your app immediately.
3. It looks good
It’s an image-based world, for better or worse. Your app has to look like a well-designed program, and making it “pretty” is generally the way to do this. Unless you have a hardcore user base, it doesn’t matter what you have under the hood if your interface is ugly and non-intuitive. Keep it neat and your users will feel like they’re in good hands.
4. It’s simple
Don’t overcomplicate things. There isn’t a lot of room on the little screen. Instead, you need to stick to a few core functions and make them super-easy to spot and use. In an industry of hyper-specialization, clutter has become unforgiveable. Find out the most important things your users want (1, 2, or maybe 3 tasks), and focus on those. “Robust functionality” can wait.
5. It’s free
Charging for an app is quite a statement. Unless you’ve pioneered something that truly delivers significant value and can demonstrate why it’s worth paying for, consider making your app free. Free apps are no-risk propositions, and many users only browse the free section. Go where the biggest audience is and remove a huge hurdle to downloading.
6. It’s quick
Your app can’t have delays in operation. It’s got to be blazing fast. Anything less is going in the trash. End of story.
7. It’s shareable
Make it easy for users to recommend your app to others. Viral spreading is still one of the best ways to become successful in the digital world, and making your app easy to share facilitates this. Social media links are the key method for sharing. Make sure you’ve got an easy-to-click option to share somewhere in your app, and it will grow organically.
Need help getting your business’s app started? Head here to learn more.
Think Your Small Business Doesn’t Need an App? Think Again.
Dec 23rd
Yeah, we would say that. But only because it’s true!
An app is quickly becoming a must-have item for businesses of all sizes. Obviously, leading companies are finding that their customers have at least one function they would love to have in an app, if not more. Insurance companies are allowing mobile bill payments, pizza chains are offering mobile ordering, and hot brands have put their shops into condensed mobile forms.
But what about small businesses?
What about the neighborhood restaurants with one location? The real estate agencies that aren’t known nationwide? The salons, law firms, and quirky local boutiques? Do they need apps?
Absolutely.
Why?
Costs have come way down.
Once upon a time, creating an app was a major expense and took a long time to get right. Everything had to be built from scratch. Now, however, custom app builders are available to all at super-low cost. In just a few minutes (with a service like, oh . . . Bizness Apps, say), anyone can create a unique app for their business with their own images and text, and can also select from a variety of functions to make it perfect for whatever your customers want to do.
The neighborhood restaurant can offer a mobile loyalty program and reward regulars. The real estate agency can send notifications of new listings to its user base. The salon can let customers upload photos, the law firm can allow for mobile intake appointment scheduling, and the quirky local boutique can share videos of impromptu outrageous outfit fashion shows in-store.
Small businesses can now create a mobile app for less than the price of a newspaper ad!
Pretty much every business can afford that, especially when increased revenue from the mobile strategies are taken into account. Mobile apps are no longer the province of the large enterprise.
Okay, it won’t break the bank. But that doesn’t make it mandatory. Why should I care about mobile apps?
Mobile has seen outrageous growth in recent years, and in many places and niches is now ahead of traditional desktop computing. That is, in the very near future, you can expect the majority of your business’s visitors online to be using mobile devices to connect. This means that mobile-optimized websites and apps will be the primary channels for connecting with customers online. For that reason, not having an app is already quite costly in terms of lost opportunities, and will only become moreso in the coming years as trends continue.
With importance increasing rapidly and costs down to a very affordable level, apps are no longer optional. The time is right for all businesses to get in on mobile strategies and meet the users where they are: on mobile!
