The #1 mobile app platform worldwide
Posts tagged websites for businesses made easy
Resellers Can Create Websites for Free with Bizness Web
Oct 9th
The foundation of any business online is a solid website. For that reason, we don’t leave our app resellers to go it alone when it comes to building theirs. Instead, we offer our app resellers a free tool that makes building a website easy: Bizness Web.
Site Creation
The site creation process with Bizness Web is very straightforward. Using a step-by-step creation and customization wizard, you can have a site up and running in short order. Our drag-and-drop interface also means that no coding is necessary. Everything is kept simple.
To begin, we offer a number of ready-made templates, including templates for app companies. After selecting the template you prefer, you can then customize your site with your own images and text. Most importantly, you can build forms to take in visitors’ contact info so that following up on leads is easy.
Publication and Revision
After your site is complete, you can publish it with the push of a button. If you already have a domain you’d like to use, we can easily load the site to it. Or, if you prefer, you can use an [insert name].biznessweb.com hosted domain. Once published, review your site to make sure that everything is setup the way you want it. If you need to make any changes, your site can be edited at any time through your Bizness Web dashboard.
Benefits of Bizness Web
Bizness Web sites are mobile optimized and SEO friendly, so your prospect audience is maximized. They also integrate well with social media outlets, making promotion seamless, and feature analytics that help you understand where visitors come from and what they do on your site.
And of course, they’re totally free to our app resellers!
If you have the skills, creating a custom website on your own can be a rewarding project. But even if you need a simple placeholder site to put up while building your masterpiece, Bizness Web is a quick way to get your business up and running.
When you’re ready to get started, click here for a step-by-step guide to building a website with Bizness Web.
5 Mistakes on Your Small Business Website to Fix Immediately
Sep 30th
It’s critical for a small business to have a website these days, but some make the mistake of thinking that any website is better than no website. While this is true for a clean, simple website, it is still possible to design your website so poorly that it would be better to have no website at all. This is fairly challenging, of course, but if you’re making the following five mistakes, you can get there fast.
If any of these errors are present on your website, fix them ASAP to avoid doing more harm than good with your online presence:
1. Your website doesn’t function
This is by far the worst mistake you can make. If visitors to your website are immediately treated to error messages, broken links, videos that don’t load, images that won’t stay in their designated boundaries, and the like, you need to clean house. Sometimes, this is the result of not testing your site adequately in each of the leading browsers.
Make sure that your site works smoothly and looks the way you want it to across all browsers, so that your visitors have a pleasant first experience with your company. If you don’t, and if things seem broken, they’ll browse to a competing website without delay.
2. There are walls of text
Yes, we realize the irony of complaining about this in the middle of our own pile of text. Our point is not meant to address blogs, however. We’re thinking more of your main sales pages. If your landing looks like a copy of the Declaration of Independence, we salute your patriotism, but feel sorry for your visitors.
First, edit down your copy until you’ve just got your core points, without all the fluff. Your readers will appreciate your focused copy. Then, if you have a lot to communicate, break things up with images and different presentation graphics. It will be more visually interesting and will be a lot more likely to be absorbed by readers.
3. Navigation is confusing
It’s critical to make navigation as clear as possible on your site. Unless you’re going for a uniquely creative presentation that suits your business, the tried-and-true tab system you see on almost every site will do just fine. If you want a lot of different pages, break things up into well-organized tabs and sub-tabs (accessed through drop-down menus) so that visitors can find things on the first try.
Once you have a sensible sitemap in place, make sure all of your links are working and send users to the right place. A speedy and smooth browsing experience is the goal, here. Nothing else will do.
4. Your site is riddled with typos
Nothing says “unprofessional” like visual clutter and spelling mistakes. Take the time to go over your text carefully. If you want some advice from a professional writer: read it out loud, slowly, and do it in a quiet place. (Yes, actually read it out loud!) Also, don’t forget to run spellcheck. Then, have someone else proofread it to make sure there are no mistakes.
Errors in your text will cause people to lose confidence in your business. Pay attention to detail, and you can avoid a major reputational pitfall.
5. There are no clear CTAs (calls-to-action)
Does your website tell all about your business, but then leave readers to figure out the next step on their own? Don’t be coy! Be clear about exactly what action they should take next. This could be creating an account, starting a free trial, reaching out for a free consultation, or something else. Whatever it is, make sure you are explicit and give them a big, clear link to click if they want to move forward.
Want to start over with your website? Click here to learn about a clean, simple, and inexpensive way to have a fresh website up and running in no time!
5 Reasons Why It’s Insane for a Small Business Not to Have a Website
Aug 6th
Some small businesses may be extremely special and may be able to get by without any web presence whatsoever. If your business is one of these, you can stop reading this article now (right after you leave a comment explaining how you can operate without one … seriously, we’d love to know)!
For the other 99.9999% of small businesses, you absolutely have to have a website nowadays. The advantages are too sweet, and the problems that come with not having one have become far too damaging.
Here are the biggest reasons why we say that:
1. Credibility
We’ll be honest. If we go looking for a business online and can’t find their website, our first thought is, “How legit can this business be? They don’t even care enough to have a single-page website so we can see who they are and how to reach them?” It doesn’t inspire confidence, and makes a bad first impression.
Your website doesn’t have to be complex, it just needs to exist to show that your business isn’t a fly-by-night operation. The existence of a website boosts credibility and reassures prospects that you are up-front and reachable. The most critical components are the address of your location, your phone number, and your email address. That way, prospects from the web can find your business and get in touch with you.
2. Reference
People are far more comfortable learning about your business from browsing online than from calling you, or visiting your location blindly. Thus, a website is hugely important for getting people the basic info about your business that they need. If you can deliver quick explanations of your offerings, along with testimonials and other information to round out your website, it can become a very robust reference point and an effective way to pre-sell customers.
3. It facilitates SEO (search engine optimization)
Without a website, you can’t take advantage of the thousands of searches that take place on Google for businesses like yours. Each search is a potential lead and a potential sale, and capturing 0% of that traffic is a massive missed opportunity.
With a simple website (and beyond that, an active blog), you can enjoy your share of the prospects searching in your industry, and get a big sales bump if you focus your efforts in a dedicated and intelligent manner. The science of increasing your visibility and rank in search results is known as “search engine optimization.” Done right, it’s as good as money in the bank.
4. In enables online sales and marketing
Email marketing is a tremendously cost effective way to increase your sales, but without a website to support your program, it can be quite difficult (if not impossible) to make use of this marketing channel. In addition to providing a base for email marketing, your website also allows you to participate in online pay-per-click advertising. This opens up another stream of leads to help your business keep sales and revenue strong.
5. Your competitors have one
This is the clincher. If people go looking for a business in your industry, or for your business specifically, and they can’t find you online, guess what happens? They immediately browse to a competitor. This strengthens your competition, sends your leads into their arms, and puts them at a huge advantage.
Don’t rely on old methods to keep your business afloat forever. Things change, and the Internet becomes more critical to small businesses each day. Stay up-to-date with an easy, low cost website, and make sure that tomorrow’s sales are strong as today’s.
