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Posts tagged diy websites
Bizness Web Officially Launches
Oct 1st
In plain English, what is the point of Bizness Web?
The point of Bizness Web is to make website creation affordable and simple for small businesses.
Why should small businesses care about websites? Do they even need them?
Only if they want to stay in business!
Pretty much every small business needs a website to avoid losing business to their competitors. Web searches for particular industries can easily number in the tens of thousands each month. Small businesses that don’t have websites capture exactly 0% of this lead traffic, while their competitors gobble it all up and laugh at their desks like Bond villains.
How does Bizness Web work?
It’s a drag-and-drop website builder. Users look at a screen that represents a browser, drag in the modules they want to see on their websites (a text box, an image, a contact form), and then they publish the site in minutes. What they see during the building phase is exactly what they get as a finished product.
Does it work on all platforms and devices?
Yep! (We wouldn’t ask this question if we couldn’t say that, of course.) Sites created with Bizness Web work on desktops, smartphones, and tablets seamlessly.
Who are we to design such a thing?
We are Bizness Apps, the world’s leading mobile app development platform for small businesses. With all of our past expertise, we have learned exactly how to provide small businesses with cost effective, easy to use marketing solutions. Bizness Web is designed to complement our existing suite of products, all of which are aimed at small- and medium-sized businesses. If big businesses want to use them too, however, we’re cool with that.
Is there a specific technological feature you want to brag about?
Yes, we call it “responsive design.” It’s what allows Bizness Web sites to function smoothly across all devices after being published just once. As mobile is projected to overtake desktop browsing in the near future, and users punish small businesses that don’t have nice mobile sites, having a website that works well on mobile devices is no longer an option. It’s fast becoming a necessity for businesses that want to do things like “compete,” “generate revenue,” and “stay in operation.”
Is it easy to sign up?
No. Showing a tremendous lack of business acumen, we made it darn near impossible to sign up for the service because we wanted people to have to “earn it.”
Luckily, however, we changed our minds shortly thereafter and implemented this simple process:
1. Register for a free account
2. Choose a beautiful template
3. Upload content and graphics
4. Publish your site
Do you need to be tech-savvy to use it?
Nope. In fact, we hit our testers in their heads with 2x4s, and they each were still able to crank out a good looking website right after that. We got in trouble for the assaults, but it was worth it to demonstrate the ease-of-use of the platform.
What does it cost?
We have 3 packages available:
• Small business ($10/month). Includes one gorgeous, easy-to-create website with SEO optimization, mobile functionality, social media integration, insightful analytics, and other useful features.
• Business ($100/month). Includes 10 websites, along with marketing materials, sales training, a free Bizness CRM account, and other nifty benefits that you can find here.
• White Label Reseller ($200/month). Includes all of the foregoing benefits, but for unlimited websites. You can essentially start your own web design company.
You said you made other stuff. Can you give us a company timeline?
First product: Bizness Apps (June 2010)
Second product: Bizness CRM (October 2012)
Third product: Bizness Web (September 2013)
Who can use Bizness Web?
• Restaurants
• Bars & Clubs
• Lawyers
• Realtors
• Stock Brokers
• Radio Stations
• Gyms & Fitness Clubs
• Auto Dealerships
• Service Contractors
• Hotels & Resorts
• Any Small Business
What does the small business market look like?
It’s massive. There are more than 20 million small businesses in the U.S. alone! Reaching less than 1% of these would be a major accomplishment for Bizness Web.
Why will Bizness Web succeed?
Pretty much every small business should have a website, but only about half do. Most are worried that they don’t have the expertise to create one. We’re going to give them the tools to do it without having to learn anything about web design.
Interested in checking out Bizness Web? Sign up for a free trial account here.
Think You Don’t Need a Website? Think Again.
Aug 21st
Let’s say your small business only makes sales through in-person presentations. Your customers don’t come to find you, you find them. Because of the nature of your business, you don’t expect any prospects to really search for you online. You don’t need a website, right? Your business is old school!
Wrong.
A website is a must-have item for a small businesses that prospects and other contacts can and will rely on as a reference resource. If it doesn’t exist, it creates a big strike against your credibility and perception as a reliable company. You truly never know what reason someone might have for visiting your company’s website, but you can count on this: if they can’t find it, it’s a problem.
Perception is reality
The lack of a website can create issues when working with suppliers, partners, employees, and various other parties. It doesn’t have to be the most informative site in the world, but it needs to exist and it needs to project a favorable image for your company.
Think about your own experiences. Let’s say you solicited bids for a real estate development contract, and a bunch of builders submitted their bid packages. You reviewed the packages, got a sense of the builders, and then decided to check them out online. What would you think of a builder with no website?
“Is this guy for real? Where is his website? Is this a scam?”
A website is a critical way to demonstrate legitimacy, but also attentiveness to technological developments. A business that doesn’t keep up with basic Internet technology may also not be keeping up with developments in its own field. It may be an unfair perception, but it’s important to present your business as one that embraces advances and that can provide state-of-the-art offerings to customers. Without a website, you can’t do that effectively.
Websites make you look bigger than you are
A well designed website lets you directly compete with larger players. On the Internet, a well made website can make you look like the industry leader, if it compares favorably to larger competitors that have let their site lag behind. To the average searcher who doesn’t know much about the relative positions of the companies in your industry, website quality will be the first indicator of each company’s relative rank.
Essentially, your website is your global storefront. As far as the world at large is concerned, you are your website. Not having a website is the equivalent of putting your flagship location on an unmarked island in the middle of the Pacific Ocean and shutting the blinds. For this reason, it always makes sense to build a simple, clean website, and make sure that you aren’t losing points from any of the parties that may be searching for you to learn more about your business.
